Commit 1267fb49 authored by Emily Kyle's avatar Emily Kyle

events info

parent be91b5f7
Pipeline #768598 passed with stages
......@@ -7,13 +7,34 @@ title: "Developer Marketing"
Field marketing includes event marketing and swag production.
## Events
## Events Overview
* People and especially the CEO should go shaking hands, even at small events.
* If you go talk at small events you'll see that over time you get into bigger ones.
* People that you meet in person are more likely to become evangelists for you.
* Attend conferences, especially OSCON
* Get GitLab team members out to meet people in the community
* Attend conferences, especially OSCON.
* Get GitLab team members out to meet people in the community.
## Events Goals
- Evangelism (brand) - Talk to as many people as we can about GitLab. Our booth presence we must be friendly, knowledgeable, and outgoing.
- Sales leads (revenue) - We will collect business cards and email addresses for potential leads.
- Hiring (company) - Always be recruiting. See someone doing a great job of evangelism for another product? Ask that person for coffee.
- Partnership (channel) - Organizations adding support for GitLab and/or shipping GitLab with their offering.
- Product Direction - what is the market asking for, in need of and willing to pay for.
- Drive audience to any talks/ events we are having
## How We Evaluate Events
- Price/ Budget
- Location- tops cities for developers and can we tag on another event?
- Attendees- who’s attending? Is it the right audience for us? entrepreneurs vs engineers
- Size- go bigger
- What will our presence be? Who can/ can we go, participate, speak, booth?
We want to strike a good balance between: community and enterprise events.
## Speaker Portal
* Catalogue of talks and speaker briefs we have done or can do. Contact community@gitlab.com for access.
## Meetups
......@@ -37,10 +58,9 @@ So do everything to keep it going.
## Swag
* Should do it in a way that doesn't cost us a lot of time to execute => self serve => web shop
* With a webshop you can just give people credit, they can pick what they want and provide shipping info
* Have lots of mugs, [mugs are a conversational item in the office](http://dealwhisperers.blogspot.co.il/2015/07/a-million-dollar-coffee-cup.html)
* Special edition stickers for contributors, GitLab Club members.
* Of course we need [stickers](http://opensource.com/business/15/11/open-source-stickers)
* Maybe we can also do [hologram stickers](http://www.integraf.com/custom/hologram-stickers-labels/) since these will look cool on laptops and people are more likely to give them a prominent place.
* We aim to do swag in a way that doesn't cost us a lot of time to execute => self serve => [web shop](https://gitlab.mybrightsites.com/)
* With a webshop you can just give people credit, they can pick what they want and provide shipping info.
* Of course we need [stickers](http://opensource.com/business/15/11/open-source-stickers). Also working on special edition stickers for contributors, GitLab Club members.
* We aim to make our sag delight an or be useful.
* Making limited edition swag for the community to collect.
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