Prioritized Labels
No prioritized labels with such name or description
Other Labels
  • pmMExternal
    PMM activity and work that directly supports external lead gen, pipeline building and conversion. (Web,Collateral,Events,Sales, AR,PR)
    • Project label
  • pmMInternal
    PMM activity and work that directly supports internal customers/activity - not directly linked to customers (Messaging, Enablement, Research, Deck)
    • Project label
  • pmMOther
    Summary label of PMM Other - where the internal/external alignment is ambiguous (probably internal)
    • Project label
  • pmmAR
    PMM AR work(briefing, inquiry, reports, etc) Audience: Industry analysts Goal: Awareness
    • Project label
  • pmmCollateral
    PMM work on collateral, ebooks, whitepapers, datasheets, etc. Audience: External, (customers and prospects through sales and campaigns) Goal: Conversion
    • Project label
  • pmmCust(deprecated)
    DeprecatedCustomer relations work (CAB, case studies, interviews, etc)
    • Project label
  • pmmDeck
    PMM work to build and update slides (pitch deck, product deck, etc). Audience: both internal and external. Goal: support GTM efforts
    • Project label
  • pmmEnable
    PMM work on field, xdr, and partner enablement. Audience: Internal, mainly GitLab field (sales, cust success, etc), but also partners and channel
    • Project label
  • pmmEvents
    PMM support for physical and online events (speaking, booth, abstracts, round tables, meet ups, webinars, etc.) Audience: External, mainly customers and prospects. Goal: Leads/contact
    • Project label
  • pmmMessaging
    Drafting and developing GitLab personas, positioning, messaging in handbook pages, message houses, market capabilities, differentiators, etc : Audience: Internal, marketing and others who support Go to market. Goal: Support GTM efforts
    • Project label
  • pmmPR
    PMM support for press activities (briefings, releases, etc). Audience: Journalists and writers - ultimately their readers. Goal: Awareness
    • Project label
  • pmmResearch
    PMM work on market research, analysis, studies, documenting findings. Audience: Internal - supports development of messaging and positioning
    • Project label
  • pmmSales
    PMM work supporting sales- specific meetings, etc. Audience: Specific customers and prospects. Goal: relationship
    • Project label
  • pmmWeb
    PMM work updating and improving web content and the web site, product pages, solution pages, blogs, and other content. Audience: External - found online through search. Goal: Impressions and awareness.
    • Project label
  • pmmother
    PMM work that is not in a specific group
    • Project label
  • pmm??
    unclear what PMM activity this supports (missing a pmm::xyz label)
    • Project label