Raise broader GitLab awareness by seeding content in journalistic outlets
My initial thoughts are that we should have one longer blog post on key topics we would like to rank for and then smaller posts that we seed across relevant journalist sites and magazines. Each smaller post should drive back to the uber post.
The benefits of taking this approach are:
- Raises awareness by sharing content more broadly than our blog
- Expand the reach of our thought leaders
- Increase SEO rank if we can create more link backs across the web
- What topics should we focus on for the quarter? Based on the initial content strategy plan, my thoughts are innersourcing, open source, and version control.
CC: @AshleyS and @Laci_Texter for feedback