ANZ Enterprise Virtual Roundtable - DevSecOps - March 25, 2021

🗒 Event Details

Please do not delete anything in this section. Fill out information in full and complete your budget line item before moving to WIP.

• FMM/Event Owner: @Phuynh
• FMC: @ttran5
• Campaign Team: (SDR, MPM, PMM, SAL, etc.)
• Tactic/Event Type: Executive Roundtable
• Official Event Name: DevSecOps - what does it really mean and does integrated security really matter?
• Date: March 25, 2021
• Location: Virtual
• Start/Stop Time and Time Zone for Event: 2pm- 3pm AEDT
• Event Website:
• Landing Page:
• If we sponsored last year, link to SFDC campaign:
• Campaign Tag: 20210325_VRT_ANZ_ENT
• Goal: (Please be specific on the KPI this is meant to impact. For example, drive MQLs against named account list, increase velocity of MQLs > SAOs, increase velocity of early stage opps to close.)
• Budgeted Costs (sponsorship + auxiliary cost): $13,060
• Budget Holder: Field Marketing
• Region (APAC/AMER/EMEA): APAC
• Sub-Region (East/West/PubSec or Southern/Northern/UKI/DACH):
• Sales Segment (large, mid-market or SMB): Ent
• Sales Territory (if specific):

📎 Planning & Recap Spreadsheet

Make a copy of the Field Marketing Template and save here. When doing so, just delete out this entire line and leave the link back to the document itself. NOTE: Be sure the document can be edited by anyone at GitLab.

**Event notes and attendee list doc **

🕵 Description of Event

Title: DevSecOps - what does it really mean and does integrated security really matter?

Synopsis: DevSecOps helps teams shift left, enabling them to find and resolve security vulnerabilities earlier in the DevOps lifecycle – but that’s easier said than done. Join us to understand the importance to continue evolving your DevSecOps methodology.

✅ FMC Checklist

• Add event leads to nurture stream? - YES/NO please specify nurture stream
  • If YES, select ONE buyer stage of leads based on tactic messaging:
    • Awareness (top-funnel tactic)
    • Consideration (mid-funnel tactic)
    • Decision/Purchase (bottom-funnel tactic)
  • If YES, please indicate if you will only have a single lead list for upload, or if you will have multiple lead lists (if receiving leads from a 3rd party vendor over time):
    • Single Lead List
    • Multiple Lead Lists
• Will this event require sales-nominated workflow? - YES/NO
• Please specify which emails are requested below, including send dates and time/time zone:
  • Sales Nominated: First Send Date/Time/Time Zone
  • Invite 1: Date/Time/Time Zone
  • Invite 2: Date/Time/Time Zone
  • Reminder: Date/Time/Time Zone
  • Follow up: Date/Time/Time Zone
    • Do you want to send different follow up emails to different audiences? YES/NO (If YES, you must provide copy for the different emails in your copy doc and have specified audiences for each email send)
• Add to Virtual Calendar? YES
• Add to the GitLab Events Page? YES/NO
  • If YES please link or add appropriate description/summary of event to be added to the Events Page here: Event description

📆 Copy Deadlines

• [ ]

🏆 Outreach and Follow-Up (ISR/SDR)

If ISR/SDR support is being requested, the FMM is to open an ISR/SDR Issue and link the issue in this section here, as well as associate the SDR issue to the epic. 

🏗 Prepare (starts when fully approved)

• Is this event account-centric? Yes/No (If YES, link list of accounts here. If NO, please state how this is aligned to our Marketing plan.)
• Attendee List: Please link attendee list tab here. NOTE: This should be added as a tab on the planning and recap spreadsheet and should not be in a separate document.
• Update label from mktg-statusplan to mktg-statuswip once approved and Event Details and FMC Request Checklist are completed.
• Please ping your FMC to begin their process detailed out here for moving an issue from Plan to WIP.
• Logo, company description and artwork sent to organizer - Company description, product messaging and GitLab positioning and GitLab Logos
• Save the Date sent for staff
• Staff registered to event

💰 Financial

• Will this event include the use of Marketing Development Funds (MDFs)? More details on the MDF program can be found here.
  • YES
  • NO
  • If YES, please tag the Channel Marketing Manager and the Channel Account Manager (CAM) here
• Event evaluated and aligned to regional and company goals
• Spend added to 5 QTRs Field/Corp budget planning
• Finance issue created by FMC and linked to this issue
• Invoice received
• Invoice paid

⏳ Deliverables

Examples below, please fill in chart with details pertaining to your event to help track deliverables.

Items	Due Date	Completed
Branding / Logos for Meetings
Assets for Meetings
Staff List

👥 Staffing

Once you commit to an event, please make sure to plan to attend.

• SAL:
• SDR:
• SA: If you need an SA to attend, please follow their triage process.
• PMM: If you need PMM support, please follow their triage process.
• Speaker: If you need a customer speaker, please follow the Customer Reference Process.
• other:

📦 Swag and Event Assets

List out swag details here and tag the FMC if applicable.

🏁 Post Event

• Lead list received from organizer
• Follow up email
• Lead cleaned up (24 hours after event close) and shared in the MktgOps issue
• List locked (all changes after lock to be made in SFDC) and leads uploaded to SFDC campaign
• Event recap & feedback

📂 Assignments and Labels

• Assign yourself to the issue
• Assign the Quarter and Region tags to the issue