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Created by Helen Ortel@HortelContributor47 of 73 checklist items completed47/73 checklist items

FY22 Q1 - Advanced CI/CD Workshop for Public Sector - March 18, 2021

🗒 Event Details

Please do not delete anything in this section. Fill out information in full and complete your budget line item before moving to WIP.

  • FMM/Event Owner: @Hortel
  • FMC: @krogel
  • Lead SA: @jkrooswyk
  • Tactic/Event Type: GitLab Workshop
  • Workshop Type: Program and Portflio Management
  • Official Workshop Name: Advanced CI/CD Workshop for Public Sector
  • Date: March 18, 2021
  • Location: Virtual
  • Start/Stop Time and Time Zone for Event: 9am-12pm ET
  • Campaign Tag: 20210318_AdvancedCI/CDWorkshop
  • Goal: (Please be specific on the KPI this is meant to impact. For example, drive MQLs against named account list, increase velocity of MQLs > SAOs, increase velocity of early stage opps to close.)
  • Budgeted Costs (sponsorship + auxiliary cost): 3000
  • Budget Holder: Field Marketing
  • Region (APAC/AMER/EMEA): AMER
  • Sub-Region (East/West/PubSec or Southern/Northern/UKI/DACH): PubSec
  • Sales Segment (large, mid-market or SMB): Large
  • Sales Territory (if specific):

📪 Campaign Outreach Details

  • Sales-Nominated
    • SALs/ISRs/SDRs have the ability to nominate contacts in SFDC to receive email invitations sent by Marketing. Inviting attendees is a multi-touch approach, so we strongly encourage following up with those who've been nominated to encourage them to register. You can check their registration status in the SFDC campaign. Refresher on sales-nominated process here.
  • SAL/ISR/SDR Outreach
  • Marketing Outreach
  • Paid Advertising
  • Social Media
  • Third-Party (example: Banzai.io)

🏆 Outreach and Follow-Up (ISR/SDR)

If ISR/SDR support is being requested, the FMM is to open an ISR/SDR Issue and link the issue in this section here, as well as associate the SDR issue to the epic. 

📎 Planning & Recap Spreadsheet and Important Links

Time (EST) Agenda Topic Who
9:00 - 9:20 AM Opening Remarks; Creating your lab project Linc Williams
9:20 - 9:50 AM Job Execution Order/Q&A Linc Williams
9:50 - 10:00 AM Break
10:00 - 11:00 AM Rules and Variables; Reusing Pipeline Definitions/Q&A Darren Rivey
11:00 - 11:10 AM Break
11:10 - 11:50 AM Extending Jobs; Using Artifacts, Package Repositories, and Container Registry; Auto DevOps Linc Williams
11:50 - Noon Q&A / Closing Linc Williams

Pre/Post Event Survey

Slack Channels

✅ FMC Request Checklist

  • Add event leads to nurture stream? - YES - PubSec Dig Transformation
    • If YES, select ONE buyer stage of leads based on tactic messaging:
      • Awareness (top-funnel tactic)
      • Consideration (mid-funnel tactic)
      • Decision/Purchase (bottom-funnel tactic)
  • Please specify the max capacity/registration cutoff number for this workshop: 300
  • Will this event require sales-nominated workflow? - YES
  • Please specify which emails are requested below, including send dates and time/time zone:
    • Invite 1: 10am EST
    • Invite 2: 10am EST
    • Reminder: 10am EST
    • Follow up: 10am EST
      • Do you want to send different follow up emails to different audiences? YES - those who attend and those who did not (If YES, you must provide copy for the different emails in your copy doc and have specified audiences for each email send)
  • For email invites, please specify send parameters here for who we are targeting (GEO targets, GEO cities/states, attendees from previous events, etc.): PubSec 4300, workshop attendees from Jan 12 and Feb 18 and ATARC DevSecOps (2/23) and Security (1/12)
  • Add to the GitLab Events Page? YES
    • If YES please link or add appropriate description/summary of event to be added to the Events Page here: Event description

📆 Copy Deadlines

🏗 Prepare

  • Is this event account-centric? Yes (If YES, link list of accounts here. If NO, please state how this is aligned to our Marketing plan.) ML4300, and top 6 accounts for expansion
  • Attendee List: Please link attendee list tab here. NOTE: This should be added as a tab on the planning and recap spreadsheet and should not be in a separate document.
  • Update label from mktg-statusplan to mktg-statuswip once date has been scheduled by the FMC and once all details in your Event Details and FMC Request Checklist are completed. FMC will proceed with process here for moving an issue from Plan to WIP.
  • Once date has been confirmed, FMM will move forward with creating their optional sub-issues listed in the epic code.
  • Once landing page is final and description of workshop has been specified in the FMC Checklist above, FMM to ping FMC to add workshop to the Events Page.
  • All calls scheduled or covered in regular synch meetings with attendees
    • Prep call scheduled 1 week pre-event
  • SFDC campaign and Marketo program will be linked in the epic by the FMC once created - if there is an RSVP list, then only include those who have registered.
  • Slack channel created and staff/attendees invited
  • All Instructors identified
  • All Instructors calendar hold
  • MC Secured
  • Pre-Event Survey Updated for event
  • Polling questions confirmed and provided to FMC
  • Post Event Survey Updated for event
  • Identify if offering Incentives for completing survey
  • Graphics developed for Social media/Sales Invitation
  • Social Media issue created and submitted
  • Confirm all presentations completed

📄 Workshop Abstract

Below is a list of workshop parent epics. Please check the appropriate epic associated with your workshop and reference the helpful information listed in the epic. NOTE: Your FMC will be creating a separate child epic for each of your individual workshops and associating to this issue. The parent epics below provide helpful details for each workshop topic.

📱 Event promotion

  • Social issue created
  • LinkedIn campaign setup

👥 Staffing

Make sure you have manager approval to attend and once you commit to an event, please make sure to plan to attend.

🎟 What we need from Sales

  • Add event to your social media announcements
  • Use our unique UTM social sharing Shortened Reg link - rb.gy/pan429

Requesting Support

📝 Content

  • Lead SA: @jkrooswyk (Lead SA to fill in below details)
Presenter Bio Slide Deck/Video Link Project Link (if any)

⏳ Deliverables

Examples below, please fill in chart with details pertaining to your event to help track deliverables.

Item DRI Due Date Status
Copy for Landing Page Completed
Finalized Agenda Completed
Copy for Emails (1 & 2) Competed
Copy for 1-week Reminder Email Completed
Polling Questions Updated in Dry run Doc 3/11/21
Content Completed (Demos, Videos, Slides) Updated , completed in Dry Run Doc 3/11
MC Script In progress
Transition Slide Deck Completed
Internal Question Triage Doc/Spreadsheet Completed
Pre Event Survey Completed
Post Event Survey Completed

📦 Swag/Raffle Items

  • @krogel - DRI
  • FMM to provide final swag list - sent contacts via slack channel due to PII
  • FMM: Copy Document
  • Thnks Coffee Break Sent on 3/25/21

💰 Financial

🏁 Post Event

  • Leads cleaned up (24 hours after event close) and shared in the MktgOps Lead List Upload issue
  • List locked (all changes after lock to be made in SFDC) and leads uploaded to SFDC campaign
  • After event follow up launched
  • Event recap & feedback requested from GitLab participants and filled out in the Field Marketing Template linked above in the Planning Spreadsheet & Important Links section.
  • Post event close out:
    • Consolidate Q&A
    • Consolidate Event Survey
    • Build final report for Upload
    • Pick Winners of Prizes

📂 Assignments and Labels

  • Assign yourself to the issue
  • Assign the Quarter and Region tags to the issue

/label Events Field Marketing mktg-statusplan Webcast - GitLab Hosted Virtual Events workshop

Edited by Katie Rogel