Virtual DevOps Automation Workshop PubSec lead NORAM - July 16, 2020
🗒 Event Details
- FMM/Event Owner: FMM Name @Hortel @rachel_hill @rhancock @Greib @jsorensen @KiraAubrey
- MPM: @jennyt @zbadgley
- FMC: @krogel @lilphil
- Type: Owned event
- Official Event Name: Virtual DevOps Automation Workshop
- Date: July 16, 2020
- Location: Virtual
- Event Website:
- Master Landing Page: https://about.gitlab.com/events/virtual-devops-workshops/
- SFDC Campaign: https://gitlab.my.salesforce.com/7014M000001dfih?srPos=0&srKp=701
- Attendee List:
- If we went last year, link to SF.com campaign:
- Campaign Tag: 20200716_VirtualDevOpsAutomatio
Budgeted costs (sponsorship + auxiliary cost.):
$1000from West Nor/SoCal & Rockies
09:00-09:20 Welcome & Introduction to Gitlab
09:30-10:00 Using GitLab as a PM tool & Lab
10:10-10:40 GitLab Basics for Developers & Lab
11:10-11:40 Digging deeper in to CI/CD & Lab
11:40-12:00 Q & A and Closing
✅ MPM request checklist
What will this event contain/require? - if "MAYBE" please indicate estimated date of decision.
- Will the Marketo check-in app be utilized for this event? NO
- Follow up email via Marketo - YES
- Will the copy rely on content from the event? i.e. copy due 24 hours post-event (this will push out the send 2 business days). - YES
- Add event leads to nurture stream? - YES
- Landing page creation (requires promotion plan) - YES
- If yes for Landing page: Should this event be added to the public events list - YES
- Will the landing page contain a form for meeting/demo requests - NO
- Invitation and reminder emails (requires promotion plan) - YES
- Will this event require sales-nominated workflow? - YES
- Speaking session - YES
- Workshop - YES
📆 Copy Deadlines FMC
- Landing page copy (Due May 28)
- Sales-nominated copy (Done)
- Invite 1 copy (Due June 23)
- Agenda for reminder email? (Due July 6)
- Follow up selection (Due July 10)
🕵 Description of event
Uncover how the most effective IT teams leverage GitLab to automate their DevSecOps process and achieve cutting-edge results. This workshop offers the fundamentals of the GitLab toolchain. No previous experience with GitLab is required.
You’re invited to participate in a simulated team environment where attendees will respond to various scenarios utilizing the GitLab toolchain. We’ll cover the basics of GitLab from Project Management to Continuous Integration/Continuous Delivery (CI/CD), as well as touch on how to incorporate Security Scanning early on in the process to greatly reduce vulnerabilities and technical debt.
This workshop is designed for IT Professionals:
- Actively evaluating GitLab for their organization
- Driving innovation by knowing the full scope of the GitLab tool chain
- Planning to increase operations
Agenda: (PST) 9:00am Welcome & Introduction to GitLab 9:30am Using GitLab as a PM tool & lab 10:10am GitLab basics for developers & lab 11:10am Digging deeper into CI/CD & lab 11:40am Q&A and closing
To participate in the workshop, you will need a laptop with the latest version of Google Chrome and Zoom installed.
Does this event have a speaking engagement?
Yes - Workshop Developing the virtual event SA issue
📦 Swag and Event Assets
Yes, we will be conducting virtual raffle. We will select 3 winners across NORAM to receive 1 of the following prizes. Once the winners have been randomly selected, FMM will send the winner an email notifying them that they've won and CC the SAL linked to that account for visibility. Then once we've received their mailing information, we will send the prize to them via Amazon.
- Event evaluated and aligned to regional and company goals
- Spend added to 5 QTRs Field/Corp budget planning - Google Sheets
🏗 Prepare (starts when fully approved)
- Update label from ~"status:plan" to ~"status:wip" once approved
- Update all details in MPM request checklist section above
- Resources from previous Workshop
All calls scheduled or covered in regular synch meetings with attendees
- Kick-off call with all DRI's scheduled 6 weeks pre-event
- Prep call scheduled 1 week pre-event
- SFDC campaign created and linked to top of issue - if there is an RSVP list, then only include those who have registered.
- Event added to Events page. How to add events to event page only if there will not be a landing page created. If a landing page is being created, then the MPMs will add this event to the events YML
- Press list requested and shared with GitLab PR (Highwire PR for NAM, speakeasy for EMEA)
- Slack channel created and attendees invited - 2020-virtual-workshops
- Save the Date sent for staff
- Make sure you have manager approval to attend
- Once you commit to an event, please make sure to plan to attend
- SDR: @joshdowney @emathis
- SA: @mjbatgitlab @Joemckairnes @bpiscitelli
- MC: @csaah
- ASM: @jkenneysmith
- other: @cdmaurer13 @klawrence
📱 Event promotion
- Social issue created [add issue to the epic]
- LinkedIn campaign setup
🏁 Post event for the event its-self
- Event recap & Feedback Template filled out.
🏆 Outreach and Follow Up SDR
Note: This section is required to be filled out by the FMM & SDR team if this event (either virtual or inperson) is an owned event. If it is not an owned event, then this section is optional.
- SDR Manager to assign project lead: (FMM assign to SDR Manager here)
- SDR DRI: (SDR manager to fill in)
Goals for SDR Team - FMM
SDR project lead, please review the full issue to get an understanding of the event. If you need help with job titles and pulling an event list reach out to the FMM DRI listed at the top of the issue. Please review the handbook to understand the typical SLAs for the below action items.
- Pre-event SDR goal:
- Registration 150
- Meetings at event
Instructions for Sales Nominated Process - https://about.gitlab.com/handbook/marketing/events/#for-field-events |
- Google slide for Sales Nominated Process - https://docs.google.com/presentation/d/1b5EZ2luXb2wnj7P_ixgv-6MjEkYKuexBQxsbkF12GFo/edit#slide=id.p
- Post-event SDR goal:
- Follow up and SAOs
- Inclusion Job Titles (Seniority):
- Inclusion Job Titles (Function):
- Target number of attendees:
- Review the process in the handbook.
- Create focus account list of contacts to personally invite. Please include a minimum of 10 accounts. Review the list of attendees and if applicable the SFDC report of last year's attendees linked at the top of this issue. Once your list is compiled, edit the description of this issue and link here.
- Clone the appropriate master sequence and add in event-specific information or create a more personalized sequence. Please link the sequence that will be used here.
- Send the new sequence to SDR enablement to add it to the Outreach collection.
- Work with your manager and, if needed the FMM, to determine the best day to start the sequence. Enable any other SDR reps assisting with this.
Update event sheet with all meetings set. NOTE pull event sheet from the
📎Event Planning Spreadsheet & Recap above.
Follow up: needed from SDR and Sales team:
- Notes from the Q&A that occurred during the workshop will be uploaded into sales force
- Outreach for future meetings/demos - https://about.gitlab.com/handbook/marketing/events/#for-field-events
Assignments and labels
Assign to MPM - Megan Mitchell (West), Jenny Tiemann (Central/Public Sector), Zac Badgley (East)
Assign to FMC - Katie Rogel (NE/SE & Public Sector), Lillie Phillips (West/Central)
Assign the Quarter and Region tags to the issue
Additional Labels- This template is to be utilized for various tactics so please pay close attention to the labels that are auto-assigned to your issue. If there are labels included that are not needed for your particular tactic, please remove. If there are labels not auto-assigned that need to be added for your particular tactic, please add.