Virtual Conference - DevOps Enterprise Summit (DOES) London, UK - June 23-25, 2020 (#1084) · Issues · GitLab.com / marketing / Field Marketing

Virtual Conference - DevOps Enterprise Summit (DOES) London, UK - June 23-25, 2020

🗒 Event Details

FMM Owner: FMM Name @KSetschin
Type: Virtual Conference
Official Event Name: DevOps Enterprise Summit
Date: 2020.06.23 - 2020.06.25
Expo Hall hours: 8:30am - 7pm
Location: INTERCONTINENTAL LONDON – THE O2, 1 Waterview Dr, London SE10 0TW, UK
Website or Landing Page: https://events.itrevolution.com/eur/
SFDC Campaign: https://gitlab.my.salesforce.com/7014M000001dg0H?srPos=0&srKp=701
If we went last year, link to SF.com campaign: https://gitlab.my.salesforce.com/7014M0000008t7X?srPos=2&srKp=701
Campaign tag: 20200623_DOESLondon2020
Budgeted costs (sponsorship + travel + collateral + etc.): $ 27,700 total ($25,000 virtual sponsorship + $2,700 ancillaries)

📎 Bookmarks

📣 Promotional Assets

✅ MPM request checklist

What will this event contain/require? - if "MAYBE" please indicate estimated date of decision.

⚠️ This section must be filled out by the FMM before the MPM creates the epic and related issues. See handbook.

FMM added campaign tag to this issue under Event Details
Follow up email via Marketo - YES
Will the copy rely on content from the event? i.e. copy due 24 hours post-event (this will push out the send 2 business days). - YES
Add event leads to nurture stream? - YES (CI Build & Test Auto)
Landing page creation (requires promotion plan) - YES
Will the landing page contain a form for meeting/demo requests - YES
Invitation and reminder emails (requires promotion plan) - YES
Speaking session - YES
Workshop - NO
Dinner - NO
Party/Happy Hour - YES, virtual happy hours x 2
Alliances/Partner Marketing involved - NO (if yes, must designate a DRI)
Will this event include use of MDF? NO
- if yes, please tag Tina Sturgis here, and complete the section below
  - MDF request completed by FMM and sent to Tina at least 1 quarter out
  - event accepted for use of MDF (tag Tina here for her to approve)
  - receipt submitted post event
  - proof of payment submitted
  - leads submitted

🕵 Description of event

DevOps Enterprise Summit is going virtual for the first time this year. It is a conference for the leaders of large, complex organizations implementing DevOps principles and practices. The event programming emphasizes both evolving technical and architectural practices and the methods needed to lead widespread change efforts in large organizations. The goal is to give leaders the tools and practices they need to develop and deploy software faster and to win in the marketplace.

Conference Demographics

34% Managers
30% Executives
11% Developers/Engineers
6% Architects
17% Others

🎚 Sponsorship level & details

Sponsorship Level: Virtual BFF

Sponsorship Benefits:

• 30 mins speaking session - incl. media kit (microphone and green screen) sent to the speaker prior to the event

Virtual booth - enterable through banners on the conference landing page on DOES website. A combination of a webpage hosted by organiser as a part of the conference, as well as GL own offers for items that come with our package (Slack, passport/raffle game, download/opt-in, etc.). Organiser will be driving attendees to visit the booths and slack channels for giveaways and downloads.

• Connections: connecting sponsors to delegates based on their main interests and sponsors' preferences

• 20 x complimentary full conference passes

• Link to offer (gated GL asset, leadgen)

• Individual slack channel

• Prize draw

• Branding - on conference platform, all pre-conference promotion sites, social media and email

Sponsorship Level: Virtual Happy Hour

Sponsorship Benefits:

• 2 x virtual happy hours (1st and 2nd evening of the conference) - via a Unhangout platform

• Will be open-door for all conference attendees

• 10 attendees in each room (with the option to remove ppl from the room)

• Event organiser to promote tables

• GL can use SWAG incentives for the table attendees

Does this event have a speaking engagement?

30 minutes customer keynote with William Hill
Tues 23rd @ 11:55am BST
pre-recorded video (speaker will be provided with a green screen and microphone before the event)

💰 Financial

Event evaluated and aligned to regional and company goals
Spend added to 5 QTRs Field/Corp budget planning - Google Sheets
Finance issue created in Issues · GitLab.com / Finance · GitLab
Campaign tag created
Invoice received. Instructions on procure to pay
Invoice paid

🏗 Prepare (starts when fully approved)

Assets for Virtual Booth

Video - Overview - GitLab — A single application for your entire software development lifecycle ✅
Rport - DevSecOps Survey 2020 ✅

🗣 Speaker Checklist

For speaker requests to PMM team, use the A-SM-Support-Request. For EMEA speaker requests incl. customers as speakers, create your own issue and add @FionaOKeeffe

Speaker issue created
Speaker selected and confirmed
Date and times confirmed
Speaker brief + bio sent
Speaker presentation received and brand approved
Speaker Slides submitted to organizer
Speaker (s) final run through scheduled

Booth/Theatre

Booth issue created
Positioning and Messaging confirmed
Booth staff scheduled
Booth slide deck created
Click through demo setup (iPad) - Link to instruction in the handbook

📱 Event promotion

LinkedIn post template created and shared with sales to promote this event
LinkedIn campaign setup (for paid media)

Goals for SDR Team (to be filled in by FMM)

SDR project lead, please review the full issue to get an understanding of the event. If you need help with job titles and pulling an event list reach out to the FMM DRI listed at the top of the issue. Please review the handbook to understand the typical SLAs for the below action items.

Pre-event SDR goal:
- Registration
- Meetings at event
- Drive regs via 50% discount tickets (100 available in total)
Post-event SDR goal:
- Follow up and SAOs
Targets:
- Inclusion Job Titles (Seniority):
- Inclusion Job Titles (Function):
- Target number of attendees: the event organisers cap the participation at 3,000 attendees. We need to make sure to drive as many as possible to this event

Pre Event (SDR)

Review the process in the handbook.
Create focus account list of contacts to personally invite. Please include a minimum of 10 accounts. Review the list of attendees and if applicable the SFDC report of last year's attendees linked at the top of this issue. Once your list is compiled, edit the description of this issue and link here.
Clone the appropriate master sequence and add in event-specific information or create a more personalized sequence. Please link the sequence that will be used here.
Send the new sequence to add it to the Outreach collection.
Work with your manager and, if needed the FMM, to determine the best day to start the sequence. Enable any other SDR reps assisting with this.
Update event sheet with all meetings set. NOTE pull event sheet from the 📎 Event Planning Spreadsheet & Recap above.

Pre Event (FMM)

Build a list from regional accounts and attendees from event to invite to a side event (Drink reception, Workshop etc...)

Post-event follow up checklist

MPMs/FMC to provide the template for the FMM to add the CTA (call-to-action)

Staffing

Once you commit to an event, please make sure to plan to attend
Please read through our Event Handbook pages
Please add your request to the Staffing and speaking sessions overview for EMEA events FY21

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