Commit 5fd3db19 authored by Jackie Gragnola's avatar Jackie Gragnola

Update Gated-Content-Request-MPM.md

parent d119609a
# GATED CONTENT DETAILS
* `Delivery Date: X` - must be provided by requester
* `Launch Date: X` - must be provided by requester (15 *business days* after delivery day indicated above)
* `Pushed Live Date: X` - MPM to fill in when page is live
* `Aligned Campaign: X` - choose from active campaigns listed [here](https://docs.google.com/spreadsheets/d/1mw16Ft0Wo379dT6OYingQ5A4xXTT1EjdpD6k-lgQync/edit#gid=1839132097). All content should align to live and upcoming campaigns.
#### Execution Timeline
❌ Note: No gate content page should ever be pushed live without the inclusion and approval by a Marketing Program Manager.
📦 **Asset Delivery Date: `X`** - must be provided by content owner (date the temporary analyst asset will be provided to GitLab for preparation)
🚀 **Asset Launch Date: `X`** - must be provided by content owner (15 *business days* after delivery day indicated above)
📅 **Pushed Live Date: `X`** - MPM to fill in when page is live
**Aligned Campaign: `X`** - choose from active campaigns listed [here](https://docs.google.com/spreadsheets/d/1mw16Ft0Wo379dT6OYingQ5A4xXTT1EjdpD6k-lgQync/edit#gid=1839132097). All content should align to live and upcoming campaigns.
#### DRIs & Analyst Links
* **Content Owner:**
* **MPM Owner:**
* **Official Content Name:**
* **PMM Owner:**
* **Official Content Name:** `put final name here`
* **Link to Content:** (Upload to Pathfactory and link to the asset here)
* **Validity (for analyst reportss - delete if GitLab-produced):** (start date - end date)
* **Reprint Rights (for analyst reports - delete if GitLab-produced):** [example - Forrester Reprint Rights](https://www.forrester.com/staticassets/marketing/about/Forrester_Reprint-Client-Guide.pdf)
* **Citation Policy (for analyst reports - delete if GitLab-produced):** [example - Forrester Citations Policy](https://www.forrester.com/marketing/policies/citations-policy.html)
### [Landing Page Copy Document >>](https://docs.google.com/document/d/1xHnLKPCaXrpEe1ccRh_7-IqgNbAlzQsZVc-wr1W4ng8/edit#) - *make a copy of this template and provide requested copy*
# ACTION ITEMS
## Add to Pathfactory
* [ ] Upload PDF or video to Pathfactory - [follow uploading instructions in handbook](#) - MPM
* [ ] Add asset to campaign track - MPM
## Create landing page
* [ ] Write copy for landing page - requester
* [ ] Provide edits to copy in Copy Document - MPM
* [ ] Write copy for landing page - content owner
* [ ] Provide edits to copy in Copy Document as necessary - MPM
* [ ] Create page on www-gitlab-com [quick link to repo](https://gitlab.com/gitlab-com/www-gitlab-com/tree/master/source/resources) - MPM
* **While pipeline running, skip to steps below**
* [ ] Test pipeline-approved page - MPM
* [ ] Provide approved page in review app to requester, if analyst approval required - MPM
* [ ] Push page live - MPM
## Create program in Marketo
* [ ] Clone gated content template Marketo program - MPM ([mkto link](https://app-ab13.marketo.com/#PG2524A1)) - use naming [year]_[type]_[name]
* [ ] Clone [gated content template Marketo program](https://app-ab13.marketo.com/#PG2524A1) use naming `[year]_[type]_[name]` - MPM
* [ ] Edit flows for smart campaign - MPM
* [ ] Update tokens with 3 bullets of landing page and Pathfactory link - MPM
* [ ] Update tokens with Pathfactory link (do not include email tracking link) - MPM
*
* [ ] Update tokens with 3 bullets of landing page - MPM
* [ ] Add # as link url until Pathfactory steps below are complete - MPM
## Create campaign in Salesforce
* [ ] In Marketo program, under "salesforce campaign sync" choose "create new" and include link to epic
* [ ] Find the campaign in SFDC and update the start date to be the launch date and end date 1 year later - MPM ([sfdc link](https://gitlab.my.salesforce.com/701?fcf=00B61000004NYQP&rolodexIndex=-1&page=1))
* [ ] Update SFDC campaign owner to be MPM - MPM
* [ ] In Marketo program, under "salesforce campaign sync" choose "create new" and include link to epic - -MPM
* [ ] Find the [campaign in SFDC](https://gitlab.my.salesforce.com/701?fcf=00B61000004NYQP&rolodexIndex=-1&page=1) and update the start date to be the launch date and end date 1 year later - MPM
* [ ] Update SFDC campaign owner to be MPM Owner - MPM
## Analyst review (when applicable)
* [ ] Request review from analyst - requester
* [ ] COMMENT IN ISSUE WITH SCREENSHOT OF ANALYST APPROVAL AND @ MPM - requester
## Add to Pathfactory
* [ ] Comment to @sdaily the Pathfactory target track to add the asset to (AND location within track to add to) - MPM
* [ ] Upload PDF or video to Pathfactory - [follow uploading instructions in handbook]() - @sdaily
* [ ] Add asset to campaign track - @sdaily
* [ ] Provide link to asset within Pathfactory Track in comments and tag MPM - @sdaily
* [ ] Update tokens in Marketo with Pathfactory link (do not include email tracking link) - MPM
* [ ] Update url in WIP landing page MR with Pathfactory link (at url closing, include `&lb_email=` *without* marketo email token) - MPM
## Test and push live
* [ ] Test pipeline-approved page - MPM
* [ ] Merge MR - MPM
* [ ] Test fully functioning page live - MPM
* [ ] Notify requester in issue comments that page is live and traffic can be pushed there - MPM
......
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