Gated-Content-Request-MPM.md 3.31 KB
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# GATED CONTENT DETAILS

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#### Execution Timeline
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📦 **Asset Delivery Date: `X`** - must be provided by content owner (date the temporary analyst asset will be provided to GitLab for preparation)  
🚀 **Asset Launch Date: `X`** - must be provided by content owner (15 *business days* after delivery day indicated above)  
📅 **Pushed Live Date: `X`** - MPM to fill in when page is live  
**Aligned Campaign: `X`** - choose from active campaigns listed [here](https://docs.google.com/spreadsheets/d/1mw16Ft0Wo379dT6OYingQ5A4xXTT1EjdpD6k-lgQync/edit#gid=1839132097). All content should align to live and upcoming campaigns.  

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#### DRIs & Links
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* **Content Owner:** 
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* **MPM Owner:** 
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* **PMM Owner:** 
* **Official Content Name:** `put final name here`
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* **Link to Content:** (Upload to Pathfactory and link to the asset here)
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* **Marketo:** 
* **Salesforce:** 
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### [Landing Page Copy Document >>](https://docs.google.com/document/d/1xHnLKPCaXrpEe1ccRh_7-IqgNbAlzQsZVc-wr1W4ng8/edit#) - *make a copy of this template and provide requested copy*
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# ACTION ITEMS

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## Create landing page
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* [ ]  Write copy for landing page - content owner
* [ ]  Provide edits to copy in Copy Document as necessary - MPM
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* [ ]  Create page on www-gitlab-com [quick link to repo](https://gitlab.com/gitlab-com/www-gitlab-com/tree/master/source/resources) - MPM
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* **While pipeline running, skip to steps below**
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## Create program in Marketo
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* [ ]  Clone [gated content template Marketo program](https://app-ab13.marketo.com/#PG2524A1) use naming `[year]_[type]_[name]` - MPM
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* [ ]  Edit flows for smart campaign - MPM
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* [ ]  Update tokens with 3 bullets of landing page - MPM
* [ ]  Add # as link url until Pathfactory steps below are complete - MPM

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## Create campaign in Salesforce
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* [ ]  In Marketo program, under "salesforce campaign sync" choose "create new" and include link to epic - -MPM
* [ ]  Find the [campaign in SFDC](https://gitlab.my.salesforce.com/701?fcf=00B61000004NYQP&rolodexIndex=-1&page=1) and update the start date to be the launch date and end date 1 year later - MPM
* [ ]  Update SFDC campaign owner to be MPM Owner - MPM
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## Add to Pathfactory
* [ ]  Comment to @sdaily the Pathfactory target track to add the asset to (AND location within track to add to) - MPM
* [ ]  Upload PDF or video to Pathfactory - [follow uploading instructions in handbook]() - @sdaily
* [ ]  Add asset to campaign track - @sdaily
* [ ]  Provide link to asset within Pathfactory Track in comments and tag MPM - @sdaily
* [ ]  Update tokens in Marketo with Pathfactory link (do not include email tracking link) - MPM
* [ ]  Update url in WIP landing page MR with Pathfactory link (at url closing, include `&lb_email=` *without* marketo email token) - MPM
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## Test and push live
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* [ ]  Test pipeline-approved page - MPM
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* [ ]  Merge MR - MPM
* [ ]  Test fully functioning page live - MPM
* [ ]  Notify requester in issue comments that page is live and traffic can be pushed there - MPM
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* [ ]  Update [#content-updates Slack channel](https://gitlab.slack.com/messages/C90CPFE2W) with gated link and Pathfactory link - MPM
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Questions refer to [handbook](https://about.gitlab.com/handbook/marketing/marketing-sales-development/marketing-programs/)

/assign @jgragnola 

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/label ~"Marketing Campaign" ~"Marketing Programs" ~"MktgOps - FYI" ~"MPM - Landing Page & Design" ~"Content Campaign" ~"status::wip"