Follow Up - Self-Service (Example - To be Used for Training)
📸 Final Email
Sender: GitLab, info@
Subject: fill in when final
copy paste image of most recent email here - make sure to update when new versions are approved
Purpose
This issue will track the steps to execute a follow up email for an event, webcast, or other campaign.
Below to be completed by Marketing Program Manager with support of Field Marketing, Corporate Marketing or Campaign Owner.
PLANNED SEND DATE: X (Write copy by: X)
🗓 Add follow up email to email marketing calendar
- Add follow up email to email marketing calendar
📧 Create and test email in Marketo
- Write copy for email(s) - specify for attendees/no shows - Campaign Owner
- Provide edits in Copy Document - MPM
- Set up email in Marketo and edit copy as needed - MPM
- Test email and send to owner for review - MPM
- Test and approve email - Campaign Owner
- Confirm in issue comments that email is set to send - MPM
- Confirm in issue comments that email was sent out - MPM
Please submit any questions about this template to the #marketing_programs slack channel.