Nurture Plan - GitOps use case integrated campaign
The purpose of this issue is to document the nurture plan for GitOps use case integrated campaign. Nurtures will cover our buyer journey stages for gated content, including awareness, consideration, and purchase/decision. These will build into the Marketo streams and logic to provide the right content at the right time.
The journey stages should align to the Content Journey Map created by content marketing in a previous step of the integrated campaign.
- [Blog] Why collaboration technology is critical for GitOps
- [Webcast] GitLab and HashiCorp - A holistic guide to GitOps and the Cloud Operating Model
- [eBook] GitOps, Kubernetes, and GitLab
- [Webinar] Accelerating Digital Transformation at Northwestern Mutual
- [Free trial] Try GitLab free for 30 days
Email 1 - Awareness: What you need to get started with GitOps
Email 2 - Awareness: Why GitOps?
Email 3 - Consideration: The key to GitOps? Collaboration.
Email 4 - Consideration: [Webcast] A holistic guide to GitOps
Email 5 - Purchase: [Free eBook] GitOps, Kubernetes, and GitLab
Email 6 - Purchase: [Webinar] How Northwestern Mutual was able to adopt infrastructure as code
Email 7 - Purchase: [Free trial] Get started with GitOps and GitLab