Skip to content
GitLab Next
  • Menu
Projects Groups Snippets
  • Help
    • Help
    • Support
    • Community forum
    • Submit feedback
    • Contribute to GitLab
  • Sign in / Register
  • D Do Not Use_Archived Digital Marketing Programs
  • Project information
    • Project information
    • Activity
    • Labels
    • Members
  • Repository
    • Repository
    • Files
    • Commits
    • Branches
    • Tags
    • Contributors
    • Graph
    • Compare
    • Locked Files
  • Issues 1
    • Issues 1
    • List
    • Boards
    • Service Desk
    • Milestones
    • Iterations
    • Requirements
  • Merge requests 5
    • Merge requests 5
  • CI/CD
    • CI/CD
    • Pipelines
    • Jobs
    • Schedules
    • Test Cases
  • Deployments
    • Deployments
    • Environments
    • Releases
  • Packages & Registries
    • Packages & Registries
    • Package Registry
    • Container Registry
    • Infrastructure Registry
  • Monitor
    • Monitor
    • Incidents
  • Analytics
    • Analytics
    • Value stream
    • CI/CD
    • Code review
    • Insights
    • Issue
    • Repository
  • Wiki
    • Wiki
  • Snippets
    • Snippets
  • Activity
  • Graph
  • Create a new issue
  • Jobs
  • Commits
  • Issue Boards
Collapse sidebar
  • GitLab.com
  • marketing
  • Do Not Use_Archived Digital Marketing Programs
  • Issues
  • #2435
Closed
Open
Created Mar 11, 2020 by Jenny Tiemann@jennytMaintainer10 of 10 tasks completed10/10 tasks

Nurture plan - Version Control & Collaboration Use Case

Purpose

The purpose of this issue is to document the nurture plan for Version Control & Collaboration Use Case Integrated Campaign. Nurtures will cover our buyer journey stages for gated content, including awareness, consideration, and purchase/decision. These will build into the Marketo streams and logic to provide the right content at the right time.

The journey stages should align to the Content Journey Map created by content marketing in a previous step of the integrated campaign.

Quick Links

  • Nurture map
  • All copy
  • PF link link when created, not during planning stage, but when PF created
  • Marketo program

Available content

Awareness

  • [eBook] Version Control Best Practices (main asset) (AUTORESPONDER)
  • [eBook] Branching strategies
  • [blog post/infographic] Git Cheat Sheet and blog post - Idea is a fun, here's a cheat sheet type of email
  • [Blog] Challenges of code review
  • [eBook] SCM for Enterprise

Consideration

  • [Case Study] Financial services Co Video - Hear from our customers email
  • Collaboration without Boundaries Webcast
  • Forrester TEI Report
  • [Demo] SCM Demo Walkthrough
  • [Trial] Download Trial

Email Screenshots

Branching Strategies eBook image

Version Control Best Practices image

Git Tips & Tricks image

Challenges of Code Review image

SCM for Enterprise image

Collaboration without Boundaries webcast image

TEI Report image

SCM Demo image

Trial Download image

Note: Following thoughts here for stages - setting us up to make more sophisticated in future

Edited Sep 01, 2020 by Jenny Tiemann
Assignee
Assign to
Time tracking