Nurture plan - Version Control & Collaboration Use Case

Purpose

The purpose of this issue is to document the nurture plan for Version Control & Collaboration Use Case Integrated Campaign. Nurtures will cover our buyer journey stages for gated content, including awareness, consideration, and purchase/decision. These will build into the Marketo streams and logic to provide the right content at the right time.

The journey stages should align to the Content Journey Map created by content marketing in a previous step of the integrated campaign.

Quick Links

• Nurture map
• All copy
• PF link link when created, not during planning stage, but when PF created
• Marketo program

Available content

Awareness

• [eBook] Version Control Best Practices (main asset) (AUTORESPONDER)
• [eBook] Branching strategies
• [blog post/infographic] Git Cheat Sheet and blog post - Idea is a fun, here's a cheat sheet type of email
• [Blog] Challenges of code review
• [eBook] SCM for Enterprise

Consideration

• [Case Study] Financial services Co Video - Hear from our customers email
• Collaboration without Boundaries Webcast
• Forrester TEI Report
• [Demo] SCM Demo Walkthrough
• [Trial] Download Trial

Email Screenshots

Branching Strategies eBook

Version Control Best Practices

Git Tips & Tricks

Challenges of Code Review

SCM for Enterprise

Collaboration without Boundaries webcast

TEI Report

SCM Demo

Trial Download

Note: Following thoughts here for stages - setting us up to make more sophisticated in future