Nurture plan - Version Control & Collaboration Use Case
Purpose
The purpose of this issue is to document the nurture plan for Version Control & Collaboration Use Case Integrated Campaign. Nurtures will cover our buyer journey stages for gated content, including awareness, consideration, and purchase/decision. These will build into the Marketo streams and logic to provide the right content at the right time.
The journey stages should align to the Content Journey Map created by content marketing in a previous step of the integrated campaign.
Quick Links
- Nurture map
- All copy
- PF link link when created, not during planning stage, but when PF created
- Marketo program
Awareness
- [eBook] Version Control Best Practices (main asset) (AUTORESPONDER)
- [eBook] Branching strategies
- [blog post/infographic] Git Cheat Sheet and blog post - Idea is a fun, here's a cheat sheet type of email
- [Blog] Challenges of code review
- [eBook] SCM for Enterprise
Consideration
- [Case Study] Financial services Co Video - Hear from our customers email
- Collaboration without Boundaries Webcast
- Forrester TEI Report
- [Demo] SCM Demo Walkthrough
- [Trial] Download Trial
Email Screenshots
Branching Strategies eBook
Version Control Best Practices
Git Tips & Tricks
Challenges of Code Review
SCM for Enterprise
Collaboration without Boundaries webcast
TEI Report
SCM Demo
Trial Download
Note: Following thoughts here for stages - setting us up to make more sophisticated in future