Landing Page Request: Beta program & Join the beta program
Goal
We would like to allow signups to the GitLab Beta program for allowing users to test the specific new functionalities within the GitLab
Beta programs, which provide early access to features to a select group of users, are a way to create deeper engagement with user base, making them feel like heroes for being part of an exclusive group. This involvement can foster a stronger sense of loyalty and connection to GitLab.
- Quality: Tap into beta-users real-world experiences and expertise. This feedback loop helps identify and fix issues early, resulting towards a better product & accomplishment of our mission of allowing everyone to contribute.
- Mindshare: Create excitement and anticipation among our wider community members. This can generate positive word-of-mouth, making GitLab more top-of-mind among potential prospects.
- Brand: A successful beta program can have a positive impact towards our brand. It showcases our commitment to user satisfaction and innovation, which can positively influence potential users and influential voices in & outside our community.
- Internal Influence: Beta users may become champions for your product within potential prospects & existing customers, helping to drive adoption.
Jobs To Be Done
- Situation: When a user visits https://about.gitlab.com/solutions/beta/join/
- Motivation: We want to allow people to sign up with their user, organization or group using a form
- Outcome: So we can enroll them in our beta program, send them personalized news and collect feedback. See also the goal above for more detail
Please provide more information related to this request
Make sure the information you provide is relevant for your request. If unsure, please provide all the fields. Add/remove rows as needed.
If this is urgent, what is the business need for the urgency?
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Yes: what is the business need for the urgency
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No, I'd like to launch by end of January
If the requestor is not the DRI, find out if the DRI is aware of the request / wants to change things.
Does anyone in leadership have eyes on this project?
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Yes @emiliosalvador, @akramer
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No
Compliance / legal / accessibility regulations to be aware of?
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Yes: Awaiting information fromm
https://gitlab.com/gitlab-com/legal-and-compliance/-/issues/1856 -
No: Please describe why
What is the ultimate end goal vision vs the MVC1 iteration?
End goal for this MVC iteration is marketing our beta program, right now a simple sign up flow & space for it is sufficient.
How do we measure success?
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500 signups, see
https://gitlab.com/gitlab-com/gitlab-OKRs/-/work_items/5259
What analytics / data will we need to set-up?
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Yes: Tracking page views vs form submissions vs form completions
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No
Page(s)
Which page(s) are involved in this request?
DCI
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DRI: @nick_vh -
Consulted: @esalvadorp -
Informed: Everyone
In scope
What is within scope of this request?
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Completed content form by @nick_vh, provided by @fqureshi -
New /community/beta
landing page using/nonprofit
template with content served from Contentful -
New /community/beta/join
landing page using/nonprofit/join
template with content served from Contentful. Marketo form to be provided. -
Beta Program card added /community
Requirements
What are the requirements for this request? Checklist below is an example of common requirements, please check all that apply and adjust as necessary:
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Copy writing -
Illustration -
Custom Graphics -
Research -
Data / Analytics -
UX Design -
Engineering