ENG: Update All-Remote landing page
Goal
The All-Remote Team would like to bring our main landing page up to current content and brand standards, which will improve performance as measured by clicks.
Jobs To Be Done
- Situation: In FY22Q4
- Motivation: We want to reorganize and update the content of this page
- Outcome: So it represents GitLab well as the first engagement many people have with our brand; provides a good user experience; and facilitates more engagement with our site.
Before creating an issue
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I have reviewed the Setting yourself up for success section of the website handbook. -
I acknowledge that any content updates should also update social media content such as images, titles, and descriptions on relevant pages. Not doing this can negatively impact related campaigns.
Where would this project happen?
Insert here a bulleted list containing any URLs that we'll be updating or creating:
What does the request INCLUDE?
Insert the request here:
Update the All-Remote page using the updated content document here.
Insert here a bulleted list containing links to any relevant resources:
See above
What does the request EXCLUDE?
Insert here any items that are out of scope for this iteration:
Not creating a new page. Not creating any new content. This should use existing assets and resources.
Why would we do this?
Insert here why we want to do this:
Remote work content is a major traffic driver to about.gitlab.com. We are in the top 100 pages on the site, yet we have lower engagement and click rates, lower conversion, and this page is out of date and difficult to parse. We can increase traffic and engagement by improving this page.
This is part of an ongoing effort to improve our all-remote content marketing.
Who would be involved?
Insert here a list of people related to the project AND why you listed them.
DRI: @jessicareeder Stakeholders: @bbula and @dmurph
When would you like it done?
If your request has multiple delivery dates, please create an epic with a separate issue for each deadline.
Dates without reason are difficult to prioritize. Without enough lead time we will be unable to meet your deadline.
Insert here your requested date AND why:
Example: Our due date is X. We want to launch this page before a press release on X for a trade show that happens on Y. I have submitted this over a quarter in advance with the hope that it can be prioritized as a quarterly OKR.
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No deadline requested. -
Within FY22Q4.