[Eng] Add a CTA on /sales/ in the header section
Goal
We would like to promote the free trial CTA on /sales/ which will improve Free Trial Conversion.
Jobs To Be Done
- Situation: When users visit /sales/ page
- Motivation: We want to provide them an option to start a free trial
- Outcome: So we can improve the free trial conversion
Please provide more information related to this request
Make sure the information you provide is relevant for your request. If unsure, please provide all the fields. Add/remove rows as needed.
If this is urgent, what is the business need for the urgency?
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Yes: SaaS Trial CVR continues to trend down from an avg. 0.8% to 0.5% CVR -
No
If the requestor is not the DRI, find out if the DRI is aware of the request / wants to change things.
Does anyone in leadership have eyes on this project?
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Yes @RLeihe268 -
No
Compliance / legal / accessibility regulations to be aware of?
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Yes: Please describe why
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No: Please describe why
What is the ultimate end goal vision vs the MVC1 iteration?
- Add CTA
How do we measure success?
- Clicks on CTA
What analytics / data will we need to set-up?
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Yes: For tracking, the engineer will just need to place the data-ga attributes to the link:
- data-ga-name="free trial"
- data-ga-location="[the placement goes here]" //either header or body
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No
Page(s)
Which page(s) are involved in this request?
[Install Page](about.gitlab.com/sales/)
DCI
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DRI: @fqureshi -
Consulted: @mpreuss22 @dennischarukulvanich -
Informed: Everyone
In scope
What is within scope of this request?
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CTA Link
Requirements
What are the requirements for this request? Checklist below is an example of common requirements, please check all that apply and adjust as necessary:
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Copy writing -
Illustration -
Custom Graphics -
Research -
Data / Analytics -
UX Design -
Engineering