ENG: Slack integration marketing landing page
Goal
We would like to create a landing page on about.gitlab.com for the Slack/GitLab integration.
Design is attached in design management
This landing page needs to meet the Slack guidelines for the landing page are outlined here.
- Must include privacy policy link
- A clear overview of your Slack app, any associated services, and the problem your app solves.
- A detailed explanation of how your app works in Slack. Screenshots and GIFs are a good way to show people what they can expect in Slack after installing your app.
- A clear path to installing your Slack app, whether that is an Add to Slack button on your landing page or instructions for accessing your Add to Slack button.
- A clear path to using your app. Once people install your app to their workspace, they should be redirected to a page that confirms the installation was successful and provides clear next steps for getting started with your app.
- Needs to be publicly accessible i.e. not behind a login.
- Your landing page is, well, a landing page crafted by you, specifically for your Slack app - not a link to a PDF, document or code repository
Jobs To Be Done
- Situation: When anyone is looking for information about our integration with Slack, there is publically accessible landing page
- Motivation: We want roll out new Slack GBP app to all gitlab.com users, but current landing page (https://gitlab.com/-/profile/slack/edit) does not match the Slack guidelines
- Outcome: So we can improve conversions
Page(s)
Which page(s) are involved in this request?
DCI
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DRI: GitLab Handle
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Consulted: @laurenbarker @katiemacoy @ctsang-ext -
Informed: Everyone
In scope
What is within scope of this request?
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Create a MVC landing page for the Slack integration that meeds requirements from Slack -
For efficency, use the a solutions template ,Public Sector -
Deploy landing page to about.gitlab.com
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Build page in Buyer Experience
Out of scope
What is out of scope and not part of this iteration?
- And work in the product codebase or
gitlab.com
Requirements
What are the requirements for this request? Checklist below is an example of common requirements, please check all that apply and adjust as necessary:
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Copy writing -
Illustration -
Custom Graphics -
Research -
Data / Analytics -
UX Design -
Engineering
Edited by Lauren Barker