Add "Start free trial" CTA after animation on Why GitLab page
Goal
We would like to add a "Start free trial" CTA after the scroll animation on the Why GitLab page which will improve engagement as measured by CTA conversion.
Jobs To Be Done
- Situation: When a prospective customer scrolls to the end of the Why GitLab DevOps animation
- Motivation: We want to present a Start free trial CTA
- Outcome: So we can enable them to quickly take action on their interest in DevOps
Page(s)
Which page(s) are involved in this request?
DCI
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DRI: GitLab Handle
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Consulted: GitLab Handle
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Informed: Everyone
In scope
What is within scope of this request?
Out of scope
What is out of scope and not part of this iteration?
- Any further adjustments
Requirements
What are the requirements for this request? Checklist below is an example of common requirements, please check all that apply and adjust as necessary:
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Copy writing -
Illustration -
Custom Graphics -
Research -
Data / Analytics -
UX Design -
Engineering
Edited by Michael Preuss