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Education Program Join page updates

Objective

Please provide a brief description of your request and check one of the options below

  • Update existing page(s) https://about.gitlab.com/solutions/education/join/
  • Net-new page
  • Add promotional assets Include promo start and end dates
  • Other Please specify

Outcome

  • Updated join page for the GitLab for Education program that includes similar Duo content banner to the refresh that was previously done on the GitLab for Open Source program page (https://about.gitlab.com/solutions/open-source/join/). We want the page to look a little more streamlined and cleaner as we are removing the old application form and sending prospects into the customers portal.

Details

Please answer the questions below

Content

Please use this Content template

  • Content is ready Insert Google doc link
  • I will provide content Insert date when content will be provided
  • I need content support Please connect with @gmadlinger from the Content team

Stakeholders

List team members who will need to review

  • @daniel-murphy
  • @knockfog-ext

Desired Go To Market date and why

  • Insert due date: 2025-11-19
  • Include business reason Launching a new, easier verification process for Education program members. Would like to streamline the site to make it look better and add the Duo content banner before sharing this more broadly in outreach.

Priority level

  • Low
  • Medium
  • High Include business reason Our 4th quarter OKR includes growing the active academic institutions in the GitLab for Education Program by 5%. Updating the application page and enticing prospects with GitLab Duo will help us reach this goal.

Localization

  • This content is already localized
  • This content needs to be localized Please connect with @mjsibanez from the Localization team
  • This content does not need to be localized

For DEX

This section is for the Digital Experience team to complete

Files

  • [Final content doc] Insert when ready
  • [Approved Figma design] Insert when ready

URL

Provide URL if the page is new

  • URL

Requirements

Please check all that apply

  • Copywriting
  • SEO
  • Research
  • Data / Analytics
  • UX Design
  • Engineering

Scope

  • Deliverable 1
  • Deliverable 2

Localization details

  • Provide details when available

DCI

DRI, Consulted, Informed

  • DRI: @daniel-murphy (DRI of GitLab for Education Program)
  • Consulted: @knockfog-ext (For technical questions related to verification flow)
  • Informed: @fqureshi @de_fraz