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[FY26Q3 - Optimize Forms] - Optimize page type - Resource page

Objective

Propose iteration(s) to the resource page type which aligns to the Optimize Forms strategy, including test plan(s) for the proposed iteration(s). Ultimately, this should result in an increased form completion rate on the resource pages.

  • Update existing page(s)
Resource page types include:
  • Industry reports
  • Paid search guides
Industry report template examples:

Paid search guide template examples:

  • Net-new page
  • Add promotional assets Include promo start and end dates
  • Other Please specify

Outcome

  • Increased form completion rate

Details

Please answer the questions below

Content

Please use this Content template

  • Content is ready - No content needed
  • I will provide content Insert date when content will be provided
  • I need content support Please connect with @gmadlinger from the Content team

Stakeholders

List team members who will need to review

  • TBD

Desired Go To Market date and why

  • Insert due date: 2025-10-01
  • Include business reason

Priority level

  • Low
  • Medium
  • High Include business reason

Localization

  • This content is already localized
  • This content needs to be localized Please connect with @mjsibanez from the Localization team
  • This content does not need to be localized

For DEX

This section is for the Digital Experience team to complete

Files

  • [Final content doc] Insert when ready
  • [Approved Figma design] Insert when ready

URL

Provide URL if the page is new

  • URL

Requirements

Please check all that apply

  • Copywriting
  • SEO
  • Research
  • Data / Analytics
  • UX Design
  • Engineering

Scope

  • Proposed iteration(s) to the resource page type which aligns to the Optimize Forms strategy.
  • Test plan(s) for the proposed iteration(s).

Localization details

  • Provide details when available

DCI

DRI, Consulted, Informed

Edited by Javier Garcia