[What's New V2] Add What's New to main navigation
Goal
Add a link to What's New in the main navigation.
Details
- Swap The Source feature in the resources section with a link to What's New
- Look at engagement data to determine impact on The Source
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Navigation Promotion Card Impact Analysis (Last 365 days)
Key findings (via @trevor-storey):
- The navigation promotion card drove approximately 5,700 of The Source's 71,000 homepage views (~8%)
- The Source's total annual traffic: ~450K
- Majority of traffic comes from organic search and paid channels directly to articles
- Homepage represents only a small portion of total Source traffic
Recommendation: Removing the promotion card and adding a "The Source" navigation item under "Discover" should not cause a significant drop in overall Source traffic, as most visitors access articles directly rather than through the homepage.
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Design
Requirements
What are the requirements for this request? Checklist below is an example of common requirements, please check all that apply and adjust as necessary:
- Copy writing
- UX Design
- Engineering
Edited by Tina Lise Ng