[What's New V2] Add What's New to main navigation

Goal

Add a link to What's New in the main navigation.

Details

  • Swap The Source feature in the resources section with a link to What's New
  • Look at engagement data to determine impact on The Source
    • Navigation Promotion Card Impact Analysis (Last 365 days)

      Key findings (via @trevor-storey):

      • The navigation promotion card drove approximately 5,700 of The Source's 71,000 homepage views (~8%)
      • The Source's total annual traffic: ~450K
      • Majority of traffic comes from organic search and paid channels directly to articles
      • Homepage represents only a small portion of total Source traffic

      Recommendation: Removing the promotion card and adding a "The Source" navigation item under "Discover" should not cause a significant drop in overall Source traffic, as most visitors access articles directly rather than through the homepage.

Design

Requirements

What are the requirements for this request? Checklist below is an example of common requirements, please check all that apply and adjust as necessary:

  • Copy writing
  • UX Design
  • Engineering
Edited by Tina Lise Ng