Add Registration Form for Transcend 2.0 Virtual Event - UX design

Description

We need to implement a registration form for the Transcend 2.0 virtual event scheduled for June 10th on the What's New v2 page. This will be a phased rollout with two distinct stages.

Requirements

Phase 1 - Newsletter Signup (April 21st - in prog)

Figma: Newsletter sign up design

  • Launch the "What's New" page with a lightweight email intake
  • Form should collect signups for the newsletter leading up to Transcend Virtual
  • Focus on building anticipation and gathering interested users

Phase 2 - Event Registration (April 28th)

Figma: Full registration form design - Coming soon

  • Convert the email intake form into a full registration form for the Transcend Virtual event
  • Form should handle full registration for the Transcend Virtual experience
  • Replace the lightweight newsletter form with comprehensive event registration

Form fields

From issue thread - https://gitlab.com/gitlab-com/marketing/marketing-operations/-/work_items/11620#note_3258128525

Screenshot_2026-04-16_at_9.58.18_AM

Timeline

  • April 21st: Newsletter signup form goes live
  • April 28th: Convert to full event registration form
  • June 10th: Transcend 2.0 virtual event date

Acceptance Criteria

  • Registration form conversion is ready for April 28th
  • Forms are properly integrated with the bumper

DCI

Edited by Tina Lise Ng