Need help with creating a custom link

For small requests, please use the engineering-issue or marketing-site-bug templates.

Objective

Please provide a brief description of your request and check one of the options below

• Update existing page(s) Provide URL(s)
• Net-new page
• Add promotional assets Include promo start and end dates
• Other Please specify Hi! Could you please help with creating a custom link that directs to my UTM link?  for example, in the past, i've used a corporate bitly account to create a URL like "www.gitlab.com/connect" and it would have the UTM link in the background "https://about.gitlab.com/sales/?utm_medium=webinar&utm_source=event&utm_campaign=eg_global_ptnr_conference_security_en_sonar_summit"

Outcome

• To create a custom UTM link for a Sonar Summit to direct people to book a demo with us.

Details

Please answer the questions below

Content

Please use this Content template

• Content is ready https://about.gitlab.com/sales/?utm_medium=webinar&utm_source=event&utm_campaign=eg_global_ptnr_conference_security_en_sonar_summit
• I will provide content Insert date when content will be provided
• I need content support Please connect with @chandlergibb from the Content team

Stakeholders

List team members who will need to review

• @Alisa Ho
• @name

Desired Go To Market date and why

• Insert due date: 2026-02-23, need to get this link by a recording on 2/24 with Sonar
• Include business reason

Priority level

• Low
• Medium
• High Include business reason

Localization

• This content is already localized
• This content needs to be localized Please connect with @mjsibanez from the Localization team
• This content does not need to be localized

For DEX

This section is for the Digital Experience team to complete

Files

• [Final content doc] Insert when ready
• [Approved Figma design] Insert when ready

URL

Provide URL if the page is new

• URL

Requirements

Please check all that apply

• Copywriting
• SEO
• Research
• Data / Analytics
• UX Design
• Engineering

Scope

• Deliverable 1
• Deliverable 2

Localization details

• Provide details when available

DCI

DRI, Consulted, Informed

• DRI: @alisho1
• Consulted:
• Informed: @fqureshi @de_fraz