UTM Process for Partner Team
Overview / Purpose
Review the UTM Process for Partner Team.
Key points discussed in the meeting:
- Due to the different partners consisting of channel, alliance, and direct partners it would make sense to rename parameter to a more general - utm_partner or utm_ptnr.
- Make the field free text or add values for most frequently used partners.
- This needs to be validated with Marketing Strat team, since fields in SFDC are slightly different: