Mktgops 2025-01-12

  - If there are NO program members (registrations) or there are only internal test registrations, go to the `Salesforce campaign sync` field and click on the linked campaign, select `None` from the dropdown and click `Save.` This removes the SFDC and Marketo sync for the program.

  - If there are program members (registrations), follow the instructions to [close the landing page](/handbook/marketing/field-marketing/#closing-a-marketo-lp). No additional action is required.

- If there are NO program members (registrations) or there are only internal test registrations, FMC to ping MOps with the Marketo program link in the `#mktgops` Slack channel and request the program be deleted (FM does not have access in Marketo to delete programs). Please Note: Once the Marketo program is deleted, the Marketo LP will also be deleted and not accessible by anyone with the registration link.

  - If there are program members (registrations), do not delete the program. 

### Process to Close Marketo Landing Pages and Landing Page Forms

| Person | Role |

| ------ | ------ |

| [Christine Lee](https://gitlab.com/christinelee ) | VP, Marketing Ops and Analytics |

| [Andy Ramirez](https://gitlab.com/anramirez) | VP, Growth Marketing |

| [Amy Waller](https://gitlab.com/amy.waller) | [Director, Marketing Operations](/job-families/marketing/marketing-operations-manager/#director-marketing-operations) |

| [Gill Murphy](https://gitlab.com/gillmurphy) | [Manager, Marketing Operations Manager](/job-families/marketing/marketing-operations-manager/#manager-marketing-operations) |

| [Rob Rosu](https://gitlab.com/RobRosu) | [Manager, Marketing Operations Manager](/job-families/marketing/marketing-operations-manager/#manager-marketing-operations)|

### Handbook Updates

When making an update to a handbook page for `ABM`, `FMM`, `MOps`, or `SDR` handbook pages (or sub-pages), we have a Zapier workflow set up that will push the MR (upon merge) to the related Slack channel to ensure our teams are aware of any change that is made to the page. In order for the merged MR to show up in the respective Slack channel, you must add one of the following corresponding `labels` on the MR. Slack updates will also trigger for MktgOps MRs when created.

When making an update to a handbook page workflow set up that will push the MR (upon merge) to the related Slack channel to ensure our teams are aware of any change that is made to the page. In order for the merged MR to show up in the respective Slack channel, you must add one of the following corresponding `labels` on the MR.

| Label you add | Slack channel the merged MR pushes to |

| ------------- | ------------------------------------- |

| `MktgOps - HB Update` | `#hbupdate-mktgops` `#mktgops` |

| `FMM-HB Update` | `#fieldmarketing-FYI` |

| `SDR-HB Update` | `#hbupdate-sdr` |

| `ABM-HB Update` | `#hbupdate-abm` |

## <i class="far fa-paper-plane" id="biz-tech-icons"></i> How to Communicate with Us

| Inquiry | Slack Reaction |

| ------ | ------ |

| Questions specific to SFDC | `:mktgops_salesforce:` |

| Complex questions that require an issue | `:mktgops_issue:` |

| Complex questions that require an issue (auto-creates issue)| `:mktgops_issue:` |

| Bugs | `:mktgops_bug:` |

| Questions about tool status | `:mktgops_status:` |

| List import questions | `:mktgops_lists:` |

- Investigating routing logic if you think a lead was routed improperly

- Requesting additional lead support from the Marketing Operations team

- The Marketing Ops team does not manage requests related to Contact, Account, or Opportunity objects.

- Please refrain from mentioning individual Marketing Ops team members and use this Chatter instead. Thank you!

- Please refrain from mentioning individual Marketing Ops team members and use this Chatter instead.

**Emergency Comms**

- [Optimizely](/handbook/marketing/digital-experience/optimizely/)

- [MeetUp](/handbook/marketing/developer-relations/workflows-tools/#tool-stack-overview)

- [SEMRush](/handbook/marketing/inbound-marketing/search-marketing/seo-strategy/) (Search Marketing)

- [Similarweb](/handbook/marketing/marketing-operations/similarweb) (Search Marketing)

- [EveryOne Social](/handbook/marketing/integrated-marketing/digital-strategy/social-marketing/team-member-social-advocacy/#team-member-social-media-advocacy-and-enablement)

- [Vimeo](/handbook/marketing/marketing-operations/vimeo/) (Brand)

- [Zendesk Community](/handbook/marketing/developer-relations/workflows-tools/#tool-stack-overview)

---

title: "Similarweb"

description: "Traffic Analysis — Uncover traffic sources, top-performing keywords, traffic sources, ads and landing pages. A comprehensive range of tools and data-driven insights."

---

## Overview

SimilarWeb is used to understand search and organic traffic, and competitor Benchmarking.

Tool is currently being implemented. Page WIP.