Revise Marketing Guide - Collaborating with GitLab Legal - Update file marketing-collaboration.md

### Engaging legal for approval

If you are planning a promotional game, you will need legal approval for the proposed promotional game. Please use the [Promotional Games Legal Template](https://gitlab.com/gitlab-com/marketing/marketing-operations/-/issues/new?issuable_template=promotional_games_legal_template) housed in the Marketing Ops repo.

If you are planning an external promotional game, you will need legal approval for the proposed promotional game. Please use the [Promotional Games Legal Template](https://gitlab.com/gitlab-com/marketing/marketing-operations/-/issues/new?issuable_template=promotional_games_legal_template) housed in the Marketing Ops repo.

**Submit requests for Official Rules to Legal at least 2 weeks before you need a decision.**

- **Note regarding Raffles:** Avoid using the term "raffle", as raffles are a type of lottery whereby the participants pay money to purchase a ticket for the opportunity to be entered into a drawing. Raffles are normally conducted for charitable purposes and differ from a traditional sweepstakes, where participants can enter without making a purchase and must be able to enter for free.

- **External or Internal Game:** Indicate whether it's external (consumer-facing) or internal (for GitLab team members only).

- **External or Internal Game:** Indicate that it's external (consumer-facing). For internal, GitLab team member only games, see the guidelines for [Legal - Internal Games, Sweepstakes,Contests, and Giveaways](https://internal.gitlab.com/handbook/legal-and-corporate-affairs/legal-internal-sweepstakes-contests-giveaways/) in the internal handbook.

- **General Details:** A few notes regarding general details:

  - **Question 3, Hosting Country.** Because [laws vary based on locale](https://web.archive.org/web/20201205060930/https://www.dlapiperintelligence.com/prizepromotions/insight/index.html), it is necessary for Legal to know as much as possible about where the promotional game will take place. (In the case of remote events, please tell us the intended audience. For example, it may be targeted to EMEA users/prospects. Legal will then review our internal guidelines to determine which country we will designate as the host country.)

### Hosting the Promotional Game Rules

Any promotional game sponsored by GitLab must be accompanied by Official Rules. Once legal has drafted and provided these to you, you will need to create a new page under the [GitLab Sweepstakes](https://about.gitlab.com/community/sweepstakes/) page and add a link to the [list of Current promotional games](https://about.gitlab.com/community/sweepstakes/#current). Once you have added the rules for your promotional game, link to these from the landing page of your entry form or promotion.

Any external promotional game sponsored by GitLab must be accompanied by Official Rules. Once legal has drafted and provided these to you, you will need to create a new page under the [GitLab Sweepstakes](https://about.gitlab.com/community/sweepstakes/) page and add a link to the [list of Current promotional games](https://about.gitlab.com/community/sweepstakes/#current). Once you have added the rules for your promotional game, link to these from the landing page of your entry form or promotion.

Abbreviated Rules, with a link to the full Official Rules, must be present wherever there's a mention of the promotion or prizes. Abbreviated Rules will be provided by legal.

**Note:** Remember to move your page from the `Current` to the `Past` lists once your promotional game is complete.

Official Rules for internal GitLab team member only sweepstakes, contests and giveaways, should be placed on the [Legal - Internal Sweepstakes, Contests and Giveaways](https://internal.gitlab.com/handbook/legal-and-corporate-affairs/legal-internal-sweepstakes-contests-giveaways/) page of the internal handbook. Instructions for uploading Official Rules for internal promotions can be found there.

## Conference Sweepstakes

If you are planning to run a sweepstakes (w/wo a survey) at a GitLab booth at a non-GitLab sponsored conference, refer to the [Process for a Conference Sweepstakes](/handbook/legal/process-for-a-conference-sweepstakes/). This process uses an automated workflow to generate abbreviated rules, based on pre-determined requirements. The details that apply to a specific sweepstakes are outlined in the abbreviated rules, generated through the automoted workflow from a Google form. A set of official rules applies to every sweepstakes under this process.  If your request does not satifsy the requirements, you must use the [Promotional Games Legal Template](https://gitlab.com/gitlab-com/marketing/marketing-operations/-/issues/new?issuable_template=promotional_games_legal_template) as described above.