@@ -122,20 +122,6 @@ Partners who create a profile in the [GitLab Partner Portal](https://partners.gi
For more information about Partner Flash/News On Demand and process to become a contributor, please see the [Ecosystem Operations Handbook Page anchor link](/handbook/sales/field-operations/channel-operations/#external-partner-support-and-communication).
#### Webinars to Channel Partners
Global Channel Marketing hosts various webinars for our partner community. Our goal is to provide updates and general marketing program news, as well as highlight one to three larger marketing program topics for a deeper dive. Invitations are sent via our Partner Flash and News on Demand platform. We target the global list of marketing contacts (those who have chosen a "marketing" role in their profile) as well as those in GitLab Channel roles, including our sales and program operations teams. Invites are sent 30 days in advance of the event with a follow up at two weeks out and one day prior. Those who register will receive a reminder email the day before the event. Members of our global channel marketing team attend and speak during the webinar, along with special guests from other GitLab organizations, depending on the topics we are covering. Thank You and Sorry We Missed You emails will be sent post-event and provide access to webinar recordings, assets and resources.
Visit our [partner portal page](https://partners.gitlab.com/prm/English/c/ptnrmktgwebinars) for registration links for future webinars, access to past recordings, assets and resources.
##### Technical platform used to host
Our team hosts the Channel Partner webinar using On24. Details on how this operationally set up can be found [here](/handbook/marketing/virtual-events/webcasts/#on24-setup).
-[Epic Code for To Partners webinars](/handbook/marketing/channel-marketing/channel-marketing-epics/)
-[Marketo Program set up](/handbook/marketing/marketing-operations/on24/#connecting-on24-web-events-to-marketo-programs)
## MDF Program Introduction
GitLab Marketing Ready partners have access to the proposal-based GitLab Marketing Development Funds (MDF) Program. These funds are intended to support our partners' demand generation efforts.
@@ -564,9 +550,9 @@ The `CRM Partner ID` can be retrieved by identifying the `Account ID (18)` of th
First, use the general set up found in [campaigns and programs page](/handbook/marketing/marketing-operations/campaigns-and-programs/#marketo-program-and-salesforce-campaign-set-up). The partner steps are nested in the typical Marketo program templates to clone. Once the campaign is cloned, follow the steps below in addition to the other setup steps found on the campaigns and programs page.
### On24 Webcast Hosted by GitLab - Lead Capture via Form
<!--### On24 Webcast Hosted by GitLab - Lead Capture via Form
GitLab can drive webcasts with Alliance Partners using [On24](/handbook/marketing/virtual-events/webcasts/#on24-setup). To incorporate the steps required for partners, follow these additional steps.
GitLab can drive webcasts with Alliance Partners using On24. To incorporate the steps required for partners, follow these additional steps.
**Step 1: Setup in Marketo**
@@ -592,7 +578,7 @@ GitLab can drive webcasts with Alliance Partners using [On24](/handbook/marketin
1. Update `Budget Holder`
1. Update `Is an Alliance Partner Involved?`
1. Update `Alliance Partner Name`
1. Click `Save`.
1. Click `Save`.-->
### Webcast Hosted by Alliance Partner - Lead Capture via List Upload
-`MktgOps - FYI`: Issue is not directly related to operations, no action items for MktgOps but need to be aware of the issue
-`MktgOps - List Import`: Used for list imports of any kind - event or general/ad hoc (do not also use To Be Triaged scoped label)
-`Marketo`, `Bizible`, `6sensee`, `Qualified`, `LinkedIn Sales Navigator`, `PathFactory`, `ZoomInfo`, `On24`, `Groove`: used to highlight one of our tech stack tools
-`Marketo`, `Bizible`, `6sensee`, `Qualified`, `LinkedIn Sales Navigator`, `PathFactory`, `ZoomInfo`, `Goldcast`, `Groove`: used to highlight one of our tech stack tools
-`MktgOps - bug`: A bug issue to be addressed or identified by MktgOps
-`MktgOps - changelog`: Used to track issues or epics that would need to be logged in the marketing changelog to track major changes across marketing
-`SMOps/Systems - Changelog`: Used to track changelog issues that will impact Sales Operations or Systems
@@ -386,7 +386,6 @@ Below are tools in the Marketing Technology stack, organized by tier.
**Bizible:** This is tracked as an _online_ Bizible channel as well as an _offline_ channel. We own the registration process so whenever a person registers to a webcast, a TP will be created based on the Bizible snippet that lives on our landing pages, while another TP is created for campaign members with success/responded statuses.
-[Captions and Subtitles](https://help.goldcast.io/en_US/event-settings/16696845638683-captions-and-translated-subtitles)
-[Webinars Powered by Smart Technology](https://help.goldcast.io/en_US/webinars-powered-by-smart-event-technology)
@@ -37,7 +38,7 @@ For questions about Goldcast, reach out to mktgops via our Slack channel or thro
## Random Things to Know
- Note: As of launch registrations should not be taken via the Goldcast landing pages/forms and registrations should only occur via Marketo forms/landing pages until further notice.
- When selecting the `New Webinar` option, keep in mind that **any** event where speakers will appear live on camera **must** be set to the `Live` event type. If no speakers will appear live on camera, the event type can be set to `Pre-recorded`. When the event type is set to `Pre-recorded`, back stage staff can interact with the audience **only** via text. If your event will need to be a mix of `pre-recorded` and `live Q&A`, it is recommended to select`New Event`instead of`New Webinar` as`New Event` will give more flexibilty for presenters. `New Webinar` offers a simpler setup, less flexibilty and automative content creation via Content Lab - but will require Backstage or Speakers to manually control video and other displayed content during live presentations. More reading [here](https://help.goldcast.io/en_US/QA-event-setup/webinars-vs-events)
- When selecting the event type, keep in mind that **any** event where speakers will appear live on camera **must** be set to the `Live` event type. If no speakers will appear live on camera, the event type can be set to `Pre-recorded`. When the event type is set to `Pre-recorded`, back stage staff can interact with the audience **only** via text. If your event will need to be a mix of `pre-recorded` and `live Q&A`, know the differences between`New Event`and`New Webinar`.`New Event` will give more flexibilty for presenters due to the multi-session functionality, which allows for a `pre-recorded` session and then a `live` session - but relies on the `Session Redirection Strategy` setting to determine how to change the sessions over. `New Webinar` offers a simpler setup, less flexibilty and automative content creation via Content Lab - but will require Backstage or Speakers to manually control video and other displayed content during live presentations. To learn more about the finer details, read the Goldcast documentation on [which event type to use](https://help.goldcast.io/en_US/QA-event-setup/which-event-type-to-use) and [webinars vs events](https://help.goldcast.io/en_US/QA-event-setup/webinars-vs-events)
- When set to `Automatic`, the [Session Redirection Strategy](https://help.goldcast.io/program-agenda/18803068306459?from_search=181942475&swifty_search_highlight=redirectio) setting automatically allows registrants in at the event start time, but does not immediately force presenters on-stage. Having this set to `Manual` requires staff input to move attendees around sessions. The GitLab team has found the `automatic` session redirection feature on multi-session `Events` can be slow, so it is best to familiarize how the feature works and if it would be better to use the manual setting at least an hour before the event starts (when this setting becomes locked)
- Specifications for creative assets, including video, can be found [here](https://help.goldcast.io/en_US/design/4406894301979-goldcast-design-specifications). **WARNING: Upload processing time can take up to 4x the length of the recorded video** and it's recommended for events to be 2 minutes longer than the video asset for pre-recorded events
- Test events are no longer test events if the registrant number reaches 10 people. More information on test events [here](https://help.goldcast.io/en_US/event-settings/what-is-a-test-event-how-to-create-one)
