Commit a22cc663 authored by Monica Galletto's avatar Monica Galletto 🌻 Committed by Luke Babb
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Adding guidance around the use of AI generated photography

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@@ -176,11 +176,26 @@ Constructive feedback takes into consideration our [values](/handbook/values/) o
- While outside examples and inspiration are encouraged to help with concepting, it is important to acknowledge that we cannot replicate others’ designs - especially at the expense of our own brand identity.
- When reviewing work, it is the stakeholder(s)’ responsibility to review for content, including grammar, punctuation, and spelling.

#### Sourcing creative assets

Follow the steps below, in order, to source creative assets for your self-service needs.

1. **Use existing Brand-approved content:** Browse [curated resources](https://design.gitlab.com/resources) for photography, illustrations, icons, graphics, and more. Content in Brand’s libraries can be used without prior approval from Brand.
1. **Search for content on Adobe Stock:** Review the [photography guidelines](https://design.gitlab.com/brand-design/photography) and then choose something suitable from [Adobe Stock](https://stock.adobe.com/). [Contact the Brand team](/handbook/marketing/brand-and-product-marketing/design/#stock-photography) to review and download your asset.
1. **Request a net new asset:** Submit an [issue request](/handbook/marketing/brand-and-product-marketing/design/#how-to-submit-a-request) for the Brand team to create custom visual content.
1. **Generate content using AI:** All AI-generated content must be reviewed and approved by Brand before use and adhere to our [Legal parameters](/handbook/legal/ip-public-materials-guidelines/#ai-generated-images). Ensure images follow the photography and brand guidelines. [Contact the Brand team](/handbook/marketing/brand-and-product-marketing/design/#stock-photography) to request approval.

Please note that any high-visibility, business-critical, or external-facing work must be routed through the Brand Creative team for development. These types of assets should not be self-served and must be created or directly supported by our internal designers; please submit a creative request using one of our [issue templates](/handbook/marketing/brand-and-product-marketing/design/#how-to-submit-a-request).

#### Stock photography

When it comes to our brand, photography is a powerful medium that can better contextualize and humanize the complex stories we tell. Our team has gathered approved images in our [photo library](https://drive.google.com/drive/folders/1VHErs-KSNX1FIIVgXJR3OmIzwU7M4E1M?usp=sharing) that are ready-to-use. If you need images beyond what are in that library (this will be common until the library becomes larger over time), the Brand Design team has a license to download unlimited images from [Adobe Stock](https://stock.adobe.com/) (Note: Premium images are not included in our license).
Our team has gathered approved, ready-to-use stock images in our [photo library](https://drive.google.com/drive/folders/1VHErs-KSNX1FIIVgXJR3OmIzwU7M4E1M?usp=sharing). 

If you need images beyond what are in that library, the Brand Design team has a license to download unlimited images from [Adobe Stock](https://stock.adobe.com/) (Note: Standard media only; Premium and Editorial content is not included in our license).

Review our [photography guidelines](https://design.gitlab.com/brand-design/photography) before searching for new images. For approval, download, or questions, [contact our team](/handbook/marketing/brand-and-product-marketing/design/#contacting-the-team) in Slack or the relevant issue.

Review our [photography guidelines](https://design.gitlab.com/brand-design/photography) before searching for new images. For approval, download, and questions, [contact our team](/handbook/marketing/brand-and-product-marketing/design/#contacting-the-team) in Slack or the relevant issue.
Generally speaking, images of real people, objects, and landscapes are easier for viewers to recognize and relate to. If using AI-generated images, please adhere to the [photography guidelines](https://design.gitlab.com/brand-design/photography/) and [Legal parameters](/handbook/legal/ip-public-materials-guidelines/#ai-generated-images).

#### Partnership with third parties