Commit 96a39d1d authored Oct 01, 2026 by Jameson Trost

Update file campaigns-and-programs.md

parent 40ae9c61

content/handbook/marketing/marketing-operations/campaigns-and-programs.md

+7 −3

Changes for content/handbook/marketing/marketing-operations/campaigns-and-programs.md: 7 added lines, 3 removed lines.
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		@@ -150,10 +150,14 @@ Any type of inbound request that requires follow up.

		\| Member Status \| Definition \| Success \|
		\| ------------- \| ---------- \| ------- \|
		\| No Action \| default starting position for all records \| \|
		\| Requested Support \| Took a handraise action to request support from the GitLab team \|\|
		\| No Action \| default starting position for all records, does not score \| \|
		\| Requested Support \| Took a handraise action to request support from the GitLab team, does not score \|\|
		\|Waitlisted\|Submitted a request to purchase a future SKU\|\|
		\| Requested Contact \| Filled out Contact, Professional Services, Demo or Pricing Request \| Yes \|
		\|Non Profit or Start Up\| Submitted a request for the non-profit or start-up programs, does not score\|\|
		\|Beta - No Score\|Submitted a request for a beta program, does not score\|\|
		\|Beta - Score\|Submitted a request for a beta program, auto-MQLs\| Yes\|
		\| Requested Contact - Medium \| Filled out a request for Educational Services or some other low profile program, scores +50 \|Yes \|
		\| Requested Contact - High \| Filled out Contact, Professional Services, Demo or Pricing Request, auto-MQLs \| Yes \|

		#### Live Event

content/handbook/marketing/marketing-operations/marketo/_index.md

+1 −1

Changes for content/handbook/marketing/marketing-operations/marketo/_index.md: 1 added line, 1 removed line.
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		@@ -250,7 +250,7 @@ Based on certain criteria, a lead may auto-MQL. Note that any auto-MQL is consid
		\| ------ \| ------ \| ------ \| ------\|
		\| Follow Up Requested \| Workshop > Follow Up Requested, <br> Vendor Arranged Meetings > Follow Up Requested, <br> Sponsored Webcast > Follow Up Requested, <br> Survey > Follow up Requested, <br> Owned Event > Follow Up Requested, <br> Webcast > Follow Up Requested, <br> Field Event > Follow Up Requested, <br> Conference > Follow Up Requested, <br> Executive Roundtables > Follow Up Requested\| +100 \| Everytime \|
		\| Meeting Requested, <br> Meeting Attended \| Conference > Meeting Attended, <br> Vendor Arranged Meeting > Meeting Requested \| +100 \| Everytime \|
		\| Inbound - High \| Contact Request, <br> Renewals, <br> In-app Health Check, <br> Duo Requests <br> \| +100 \| 1/day \|
		\| Inbound - High \| Contact Request, <br> Renewals, <br> In-app Health Check, <br> Duo Requests <br> Beta - Score \| +100 \| 1/day \|
		\| Inbound - Hand Raise \| [Hand Raise PQL](/handbook/product/product-principles/#a-pql-can-be-further-broken-down-into-two-types-usage-and-hand-raise) \| +100 \| 1/day \|
		\| Web Chat - <br>Qualified \|Web chat interaction or meeting scheduled \| +100 \| 1/30 days \|
		\|User Gems Past Champ \|Person has been tagged by User Gems as a prevous champion\|+100\|1/3 months\|