@@ -30,104 +30,121 @@ The GitLab Brand Design and Video teams will elevate the brand beyond the logo a
Create simple, effective, and intentional brand experiences by solving complex problems; defining the what, why, and how, resulting in a message that's easy to understand.
## Requesting Support
## Requesting Brand and Creative Support
Please fill out one of these issue templates to request support. Please note, if these are not filled out we won't have the proper information for us to support your request.
To help streamline our creative intake process and enable our team to work more efficiently, we've updated how design and video requests are submitted.
For more information on the brand video process, you can visit the brand video team [handbook page](/handbook/marketing/brand-and-product-marketing/brand-video/).
### **Service Level Agreement (SLA) for Requests**
Below are the SLAs for our key request types: brand reviews, design requests, custom swag, team expressions, and video requests.
Please note that minimum **turnaround times begin from the date we receive all the necessary information** to start the design and **NOT from the date your request is submitted.**
- If your deadline falls within the minimum turnaround time for any request type, we cannot guarantee delivery by that date.
- When inputting your project deadline, **please be mindful of time zone differences**. For example, if you're operating a day ahead of our Brand Design Team (PT / GMT-8 time zone) and need deliverables completed by Tuesday, Feb 20, please select Monday, Feb 19 as your deadline to accommodate for the time difference.
If you have any questions or concerns about your creative request, feel free to reach out to our Senior Creative Operations Manager.
1. Brand Review requests - Minimum of **1 week** for turnaround
- This includes time for any discussion or feedback to be addressed and reviewed again. Initial review will typically happen within 72 hours.
2. Design Requests - Miinimum of **three weeks** for turnaround
3. Swag requests - Minimum of **four weeks** for turnaround
- If you are requesting custom swag for GitLab teams, TMRG groups, or special projects, please note that you'll need to submit a Tanuki Tab for Teams Expressions request **first** by using the design request linked in the section below.
- Before submitting a request, please confirm that your team or program has approved budget for this order. If you're unsure, contact your Finance Business Partner. You will need a PO to complete the order. Please review the custom swag creative request process in the handbook.
- If you have any questions, comments, or concerns regarding your creative swag request, please reach out in the #[brand](https://gitlab.enterprise.slack.com/archives/C0119M5HUER) Slack channel.
4. Tanuki Tab for Teams Expressions requests - Minimum of **four weeks** for turnaround
- A Tanuki Tab should be created first using the "Tanuki Tab for Team Expressions" issue template linked in the below section before swag or additional asset requests are addressed. If swag or additional assets are needed, please open a separate request.
- Please review the [GitLab Team Expressions Style Guide](https://design.gitlab.com/brand-overview/brand-applications/#team-expressions) that we will be utilizing for your Tanuki Tab request.
- For more information, please see this announcement on Slack [HERE](https://gitlab.slack.com/archives/C0259241C/p1749243648660229)
5. Video Requests - Updated SLAs Coming Soon!
### Brand Design & Video Issue Templates
**Please note: We understand that project priorities can shift over time. To keep our project board organized and focused on active work, any request with no activity for two months will be closed out. If the project still needs to remain open, feel free to reopen the request and notify our Senior Creative Operations Manager on Slack.**
#### 1. Blog Image Request
### **How to Submit a Request**
Need an image for a blog? Please use [this template to request blog images](https://gitlab.com/gitlab-com/marketing/brand-product-marketing/brand-product-marketing/brand-design/-/issues/new?description_template=blog-asset-request).
Please fill out one of these issue templates to request support. Please note, if these are not filled out we won't have the proper information for us to support your request.
Please note that if a request is submitted through Asana, Slack, or other unofficial channels, you will be asked to resubmit your request using the appropriate intake form. This ensures we have all the necessary information to begin work efficiently and keep everything properly tracked in GitLab.
#### 2. Brand Review Request
### **Brand Design and Video Issue Templates**
Need a brand review? Please use [this template to request a brand or design review](https://gitlab.com/gitlab-com/marketing/brand-product-marketing/brand-product-marketing/brand-design/-/issues/new?issuable_template=brand-review-request) of multiple or single assets.
#### 1. **Brand Review Requests**
- For brand review only - do NOT use this template for requesting new assets or designs*.
- Do NOT use any of the below issues for brand review*.
-[**Brand Review Request**](https://gitlab.com/gitlab-com/marketing/brand-product-marketing/brand-product-marketing/brand-design/-/issues/new?issuable_template=brand-review-request) - For brand review only - do NOT use this template for requesting new assets or designs.
#### 3. Brand Review Request of Localized Assets
-[**Brand Review Request of Localized Assets**](https://gitlab.com/gitlab-com/marketing/brand-product-marketing/brand-product-marketing/brand-design/-/issues/new?issuable_template=brand-review-request-localized-asset)- For brand review of localized assets only, do NOT use this template for requesting net new assets or designs.
Need a brand review of a localized asset? Please use [this template to request a brand or design review of multiple or single localized assets](https://gitlab.com/gitlab-com/marketing/brand-product-marketing/brand-product-marketing/brand-design/-/issues/new?issuable_template=brand-review-request-localized-asset).
- For non-English design or video assets only.
- For brand review only - do NOT use this template for requesting new assets or designs*.
- For non-English design or video assets only
- Do NOT use any of the below issues for brand review*.
#### 2. **Design Requests**
#### 4. Content Design Request
**Do NOT use any of the below issues for brand review**
Please use [this issue request template for net new creative or refreshes](https://gitlab.com/gitlab-com/marketing/brand-product-marketing/brand-product-marketing/brand-design/-/issues/new?issuable_template=content-design-request) needed for the following asset types:
-[**Content Design Request**](https://gitlab.com/gitlab-com/marketing/brand-product-marketing/brand-product-marketing/brand-design/-/issues/new?issuable_template=content-design-request) - Please use this issue request template for net new creative or refreshes needed for the following asset types:
- eBook / Solution Briefs
- Infographic / Diagrams
- Informational Graphics / Diagrams
- One-Pager / Two-Pager
- Quarterly Update of Executive Candidate Info Packet
- Surveys
- Whitepaper
- Other but within the same category of assets
#### 5. Event Asset Request
-[**Digital Advertising Request**](https://gitlab.com/gitlab-com/marketing/brand-product-marketing/brand-product-marketing/brand-design/-/issues/new?description_template=digital-advertising-request)- Please use this issue template when requesting net new or refreshing digital advertising assets such as:
- Paid Social
- Organic Social
- Native Ads
- Display Assets
Please use [this issue template when requesting net new or refreshing](https://gitlab.com/gitlab-com/marketing/brand-product-marketing/brand-product-marketing/brand-design/-/issues/new?issuable_template=event-asset-request) any of the following event-related assets:
-[**Event Asset Request**](https://gitlab.com/gitlab-com/marketing/brand-product-marketing/brand-product-marketing/brand-design/-/issues/new?issuable_template=event-asset-request) - Please use this issue template when requesting net new or refreshing any of the following event-related assets:
-**Please note: DO NOT use this event request template for** Event Swag + Giveaways. INSTEAD, please use the [Swag Request](https://gitlab.com/gitlab-com/marketing/brand-product-marketing/brand-product-marketing/brand-design/-/issues/new?issuable_template=social-media-request) issue template.
- Event Booth
- Event Signage
- Event Social Posts
Do NOT use this template for For Event Swag + Giveaways. INSTEAD, please use the [Swag Request](https://gitlab.com/gitlab-com/marketing/brand-product-marketing/brand-product-marketing/brand-design/-/issues/new?issuable_template=social-media-request) issue template.
#### 6. Illustration + Iconography Requests
Please use [this issue template for any illustration and iconography needs](https://gitlab.com/gitlab-com/marketing/brand-product-marketing/brand-product-marketing/brand-design/-/issues/new?issuable_template=illustration-and-iconography-request).
Please use [this issue request template for updating existing presentation decks or when requesting design for net new decks](https://gitlab.com/gitlab-com/marketing/brand-product-marketing/brand-product-marketing/brand-design/-/issues/new?issuable_template=presentation-request).
-[**Presentation Request**](https://gitlab.com/gitlab-com/marketing/brand-product-marketing/brand-product-marketing/brand-design/-/issues/new?issuable_template=presentation-request) - Please use this issue request template for updating existing presentation decks or when requesting design for net new decks.
#### 8. Social Asset Request
-[**General Design Request**](https://gitlab.com/gitlab-com/marketing/brand-product-marketing/brand-product-marketing/brand-design/-/issues/new?issuable_template=general-design-request) - If your design request does not fall within one of the above categories, or if you need a Zoom background, please use this issue template to request a new design of multiple or a single asset.
Please use [this issue template for net new or refreshing organic and/or paid social requests](https://gitlab.com/gitlab-com/marketing/brand-product-marketing/brand-product-marketing/brand-design/-/issues/new?issuable_template=social-media-request).
#### 3. Swag Requests (Net New or Existing/Refresh)
#### 9. Swag Request
-[**Swag Request**](https://gitlab.com/gitlab-com/marketing/brand-product-marketing/brand-product-marketing/brand-design/-/issues/new?issuable_template=swag-request) - This issue template should be used for all custom swag requests including swag for TMRG programs, event swag + giveaways, etc.
This [issue template should be used for all custom swag requests](https://gitlab.com/gitlab-com/marketing/brand-product-marketing/brand-product-marketing/brand-design/-/issues/new?issuable_template=swag-request) including swag for TMRG programs, event swag + giveaways, etc.
#### 4. Team Expressions (TMRGs, Special Projects & Department Teams)
#### 10. Tanuki Tab Request for Team Expressions
-[**Tanuki Tab Request for Team Expressions**](https://gitlab.com/gitlab-com/marketing/brand-product-marketing/brand-product-marketing/brand-design/-/issues/new?issuable_template=tanuki-tab-for-team-expressions-request) - Please use this issue template for custom badge or assets for your TMRG, Department or special project. Be sure to review the [GitLab Team Expressions Style Guide](https://design.gitlab.com/#team-expressions), as this will be the system used for your Tanuki Tab request.
Please use [this issue template for custom badge or assets](https://gitlab.com/gitlab-com/marketing/brand-product-marketing/brand-product-marketing/brand-design/-/issues/new?issuable_template=tanuki-tab-for-team-expressions-request) for your TMRG, Department or special project. Be sure to review the [GitLab Team Expressions Style Guide](https://design.gitlab.com/#team-expressions), as this will be the system used for your Tanuki Tab request.
#### 5. **Video Requests**
#### 11. General Design Request
-[**New Brand Video Request**](https://gitlab.com/gitlab-com/marketing/brand-product-marketing/brand-product-marketing/brand-video/-/issues/new?issuable_template=new-video-request) - Please use this issue when requesting a net new video.
If your design request does not fall within one of the above categories, or if you need a Zoom background, please use [this issue template to request a new design of multiple or a single asset](https://gitlab.com/gitlab-com/marketing/brand-product-marketing/brand-product-marketing/brand-design/-/issues/new?issuable_template=general-design-request).
-[**Upload Video Request**](https://gitlab.com/gitlab-com/marketing/brand-product-marketing/brand-product-marketing/brand-video/-/issues/new?issuable_template=upload-request) - Please use this issue template when requesting to have a video uploaded to Vimeo, YouTube, or another similar platform.
-Do NOT use this template for brand reviews.*
-[**Video Edit Request**](https://gitlab.com/gitlab-com/marketing/brand-product-marketing/brand-product-marketing/brand-video/-/issues/new?issuable_template=video-editing-request) - Please use this issue when requesting an update to an existing video or edits to video footage such as adding lower thirds, bumpers or slides to a zoom recording.
#### 12. New Brand Video Request
Please use [this issue when requesting a net new video](https://gitlab.com/gitlab-com/marketing/brand-product-marketing/brand-product-marketing/brand-video/-/issues/new?issuable_template=new-video-request).
#### 13. Upload Video Request
Please us [this issue template when requesting to have a video uploaded](https://gitlab.com/gitlab-com/marketing/brand-product-marketing/brand-product-marketing/brand-video/-/issues/new?issuable_template=upload-request) to Vimeo, YouTube, or another similar platform.
#### 14. Video Edit Request
Please use [this issue when requesting an update to an existing video or edits to video footage](https://gitlab.com/gitlab-com/marketing/brand-product-marketing/brand-product-marketing/brand-video/-/issues/new?issuable_template=video-editing-request) such as adding lower thirds, bumpers or slides to a zoom recording.
#### **Request Instructions and Tips:**
#### **Request Instructions and Tips**
- When submitting your request, please title the request "CREATIVE REQUEST: [Descriptive name]"
- Please complete the issue form to the best of your ability. The more information our team can receive upfront, the quicker we can get started on your request.
-**Please note, all requests need a minimum of a two-week turnaround, starting from the date we receive ALL the necessary information to begin the design, not from the date of your request submission. Please note that we cannot guarantee meeting your deadline if it falls under this two-week window.**
-**If the deadline for your request is under a two-week window,** please ping our Senior Creative Operations Manager in Slack and include a link to your request, the deadline date, and why this is a quick-turn ask.
- When inputting your project deadline, **please be mindful of time zone differences**. For example, if you're operating a day ahead of our Brand Design Team (PT / GMT-8 time zone) and need deliverables completed by Tuesday, Feb 20, please select Monday, Feb 19 as your deadline to accommodate for the time difference.
- If you have any questions, comments, or concerns regarding your creative request, please reach out to our Senior Creative Operations Manager.
#### Contacting the team
@@ -240,7 +257,7 @@ If you have questions, reach out to the Brand Creative and Brand Strategy teams
## Canva best practices
Canva enables team members to self-service their design needs and create on-brand assets. Canva is a great tool for items that need a quick-turnaround or that have ever-changing content (like A/B ad testing). Canva supports print and digital designs, as well as video and animation; team members most frequently use it for digital ads and promotional items. For larger projects that require greater detail or concepting, we recommend you [submit a design request](/handbook/marketing/brand-and-product-marketing/design/#requesting-support) to the Brand Design team instead.
Canva enables team members to self-service their design needs and create on-brand assets. Canva is a great tool for items that need a quick-turnaround or that have ever-changing content (like A/B ad testing). Canva supports print and digital designs, as well as video and animation; team members most frequently use it for digital ads and promotional items. For larger projects that require greater detail or concepting, we recommend you submit a design request instead.
**To get started in Canva, please complete the checklist below:**
@@ -338,7 +355,7 @@ Depending on your Canva permissions, you may be able to share the file as a temp
### Requesting design approval
Always share your work for review. If you are working from an existing Canva template, you will see the option to request [design approval](https://www.canva.com/help/get-approval/) in the top right of the file. If you are creating your own design, you can open a [brand review issue](/handbook/marketing/brand-and-product-marketing/design/#requesting-support) and link your file. For expedited requests, please reach out in the `#marketing-design` channel on Slack with a link to the issue or file.
Always share your work for review. If you are working from an existing Canva template, you will see the option to request [design approval](https://www.canva.com/help/get-approval/) in the top right of the file. If you are creating your own design, you can open a Brand Review issue and link your file. For expedited requests, please reach out in the `#marketing-design` channel on Slack with a link to the issue or file.
## How we work
@@ -364,7 +381,7 @@ The team should feel empowered to make the best decisions possible for the GitLa
### Team workflow
-**Team check-ins:** We have two recurring team syncs: (1) Monday [Brand Creative hours](https://docs.google.com/document/d/1SOxh6UPZ7n0oGUdxc1p4CggCXbz-uLzQN8DL-_AUEMg/edit?usp=sharing) call where we catch up and talk about work for the upcoming week. (2) Wednesday Brand Creative hours call where we get feedback on projects and collaborate on topics that need to be addressed.
-**Working in issues:** All design requests should use our [issue templates](#brand-design--video-issue-templates) and include the `mktg-status::triage`, `corporate-marketing`, and `design` issue labels to show up on our [team's triage board](https://gitlab.com/groups/gitlab-com/marketing/brand-product-marketing/brand-product-marketing/-/boards/7300835?label_name&label_name&label_name). Michelle, the Senior Creative Operations Manager on the team, triages work at the beginning of the week, and team members are able to assign work to themselves, too.
-**Working in issues:** All design requests should use our [issue templates](#brand-design-and-video-issue-templates) and include the `mktg-status::triage`, `corporate-marketing`, and `design` issue labels to show up on our [team's triage board](https://gitlab.com/groups/gitlab-com/marketing/brand-product-marketing/brand-product-marketing/-/boards/7300835?label_name&label_name&label_name). Michelle, the Senior Creative Operations Manager on the team, triages work at the beginning of the week, and team members are able to assign work to themselves, too.
- Note: Everyone can see their personalized board by selecting the drop-down option where it currently says "Brand Design TRIAGE Board" on the left of the search bar.
- Note: Epics can be viewed on the [Epic board](https://gitlab.com/groups/gitlab-com/marketing/brand-product-marketing/brand-product-marketing/-/epic_boards).
-**Collaborating together:** We work together as a team by playing to each of our strengths. Work is usually triaged out to team members whose design skills fit the request, or we collaborate together on a project using our combined talents.
@@ -521,7 +521,7 @@ Once the report is downloaded (or the event/tactic has ended and all swag has be
## Brand Details for Swag and Event Assets
For information regarding Brand support, please visit the [Brand Design Handbook Page](/handbook/marketing/brand-and-product-marketing/design/). Templates for requesting design/brand support are located [here](/handbook/marketing/brand-and-product-marketing/design/#brand-design--video-issue-templates). You can also watch [this video](https://www.youtube.com/watch?v=bBzasucNkh0)(must be logged into GitLab Unfiltered) regarding Brand templates and repos for previous and current brand designs.
For information regarding Brand support, please visit the [Brand Design Handbook Page](/handbook/marketing/brand-and-product-marketing/design/). Templates for requesting design/brand support are located [here](/handbook/marketing/brand-and-product-marketing/design/#brand-design-and-video-issue-templates). You can also watch [this video](https://www.youtube.com/watch?v=bBzasucNkh0)(must be logged into GitLab Unfiltered) regarding Brand templates and repos for previous and current brand designs.
The brand and design team is now the Brand Activation team under Corporate Marketing. Please see their [Handbook page](/handbook/marketing/brand-and-product-marketing/design/#requesting-support) for requesting support.
Please see their [Handbook page](/handbook/marketing/brand-and-product-marketing/design/#requesting-brand-and-creative-support) for requesting support.
@@ -206,7 +206,7 @@ Campaigns created in Terminus Email Experiences should align to GTM motions and
### Create a campaign
Before creating a Terminus email campaign, you need to [request a banner ad](/handbook/marketing/inbound-marketing/#brand-and-design-issue-templates) from the brand and design team. All Terminus email banner ads should use the same dimensions (900 wide x 240 pixels tall; 8px radius corners) and be delivered in a `.png` or `.gif` format.
Before creating a Terminus email campaign, you need to [request a banner ad](/handbook/marketing/inbound-marketing/#brand-and-creative-issue-templates) from the brand and design team. All Terminus email banner ads should use the same dimensions (900 wide x 240 pixels tall; 8px radius corners) and be delivered in a `.png` or `.gif` format.
1. Select `Campaigns` from the side menu (flag icon).
1. Click the `Create Campaign` button in the top right.
