Loading content/handbook/marketing/lifecycle-marketing/email-best-practices.md +1 −1 Original line number Diff line number Diff line Loading @@ -22,7 +22,7 @@ This page focuses on email best practices and their implementation at GitLab. Yo * Use subject lines to justify sending the email and connecting to a problem that the reader might have * Ask yourself "why would I open this email"? - include the **value proposition** * Keep it short and sweet - only include that is absolutely necessary * Try 28 to 39 characters - studies suggest this is a "sweet spot" but that is always debatable and testable * Try to keep it under 65 characters * Front-load - put important information **first** * Be specific - emphasize what the reader "gets" out of reading this email * Test when you can! Loading Loading
content/handbook/marketing/lifecycle-marketing/email-best-practices.md +1 −1 Original line number Diff line number Diff line Loading @@ -22,7 +22,7 @@ This page focuses on email best practices and their implementation at GitLab. Yo * Use subject lines to justify sending the email and connecting to a problem that the reader might have * Ask yourself "why would I open this email"? - include the **value proposition** * Keep it short and sweet - only include that is absolutely necessary * Try 28 to 39 characters - studies suggest this is a "sweet spot" but that is always debatable and testable * Try to keep it under 65 characters * Front-load - put important information **first** * Be specific - emphasize what the reader "gets" out of reading this email * Test when you can! Loading
