These guidelines apply to the use of third-party content in all [external](/handbook/legal/materials-legal-review-process/#external-vs-internal-use) materials, including:
These guidelines apply to the use of creative assets and third-party content in all [external](/handbook/legal/materials-legal-review-process/#external-vs-internal-use) materials, including:
- Pitch decks;
- Pitch decks and other slide decks;
- Presentations and talk tracks (including those delivered at conferences and marketing events);
- Marketing collateral, including emails, blog posts, release posts, social media posts on GitLab accounts, and videos; and
- Marketing collateral, including emails, blog posts, press releases, release posts, social media posts on GitLab accounts, and videos; and
- Advertisements.
If you're unsure, reach out to [#legal](https://app.slack.com/client/T02592416/C78E74A6L) to confirm.
"Creative assets" means videos, GIFs, photographs, illustrations, diagrams, graphics, and other artwork.
These guidelines do not apply to the use of trademarks in the GitLab product itself. Refer to the guidelines of the [Use of Third-party Trademarks in GitLab](/handbook/legal/policies/product-third-party-trademarks-guidelines/#dos--donts-for-use-of-third-party-trademarks-in-gitlab) instead.
"Third-party content" means any content, including trademarks, creative assets, and written content, created or owned by a third party.
These guidelines do not apply to the use of trademarks in the GitLab product itself. Refer to the [Use of Third-party Trademarks in GitLab](/handbook/legal/policies/product-third-party-trademarks-guidelines/#dos--donts-for-use-of-third-party-trademarks-in-gitlab) instead.
When used in these guidelines:
"**external materials**" has the meaning given in the [Materials Legal Review Process](/handbook/legal/materials-legal-review-process/#external-vs-internal-use).
"**third-party content**" means any content, including trademarks, visual content, and written content, created or owned by a third party.
Refer to the [Materials Legal Review Process](/handbook/legal/materials-legal-review-process/#external-vs-internal-use) for information on the materials that require mandatory legal review and the materials that are excluded from legal review.
For any questions regarding these guidelines, contact [#legal](https://app.slack.com/client/E03N1RJJX7C/C78E74A6L).
## Note about use of content obtained from the internet
@@ -46,53 +44,27 @@ Just because something is available for free on the internet (including on Googl
- Use a **logo** or **wordmark** in any way that denigrates or discredits the owner or their products or services.
- Use a well-known wordmark in a general manner. For example, use `photo` rather than `Polaroid` unless refering to an actual Polaroid.
## Visual content including videos, GIFs, photographs, illustrations, graphics, and artwork
### Do
- Obtain visual content from permissively-licensed sources, like [unsplash.com*](https://unsplash.com/) for images, or use content created by GitLab. If you're unsure, reach out to [#legal](https://app.slack.com/client/T02592416/C78E74A6L) to review the license covering the content you want to use.
- If required by the applicable license, provide attribution, ensuring you follow any attribution guidelines which apply.
- For visual content containing identifiable individuals (including GitLab team members), review and follow the [Publicity Waiver and Release Guidelines and Process](/handbook/legal/publicity-waiver-release).
- For stock house visual content that includes identifiable individuals, ensure the stock house has obtained a model release covering all individuals who appear.
*For Unsplash images, it's good practice to credit Unsplash as the source and photographer. This helps team members repurposing materials determine if images can be used, and is courteous to the photographer.
{{% details summary="Expand for Unsplash attribution instructions" %}}
1. Create a small text box at the bottom right of the relevant slide.
1. Locate the image on [unsplash.com](https://unsplash.com).
1. Click on `Download free` but ignore the downloaded file.
1. Copy the `Say thanks 🙌` attribution text to the clipboard.
1. Insert the attribution text into the text box, and apply formatting: Font `Inter`, Size `8`, `Italic`.
- Use visual content if you cannot confirm the source of the content.
- Use visual content depicting children.
- Use images which prominently feature a logo, famous building or structure, or well-known person, even if obtained from Unsplash or a stock house. Such images are likely subject to restrictions by virtue of their subject, irrespective of the license covering the content itself.
- Use GIFs from GIPHY.com, as the content on that site is solely for personal and non-commercial purposes.
Creative assets must be sourced following the Brand team's [Sourcing creative assets](/handbook/marketing/brand-and-product-marketing/design/#sourcing-creative-assets) guidelines, starting with existing Brand-approved assets and only progressing to the next option after confirming the previous option cannot provide suitable assets.
## AI-generated images
The legal environment surrounding AI-generated creative works, including images, is evolving rapidly. In view of this, this section remains subject to change to take account of changes in the legal environment.
### **General Requirements**
- Follow our [General Purpose AI Tool Usage Guidelines](https://internal.gitlab.com/handbook/legal-and-corporate-affairs/ai-tool-usage-guidelines/).
- Don't use prompts that reference an artist by name. For example, don't use `in the style of [artist name]`. You can, however, use a prompt like `in the impressionist style`.
- Use only written prompts -- don't use an existing image as a prompt.
- Use of any text-to-image model besides those listed under `Model-Specific Requirements` below is not permitted without prior legal review of the model's license and any applicable restrictions.
- Don't use AI image generation to create logos.
### **Model-Specific Requirements**
#### ***Stable Diffusion***
- Use of the [Stable Diffusion](https://huggingface.co/spaces/stabilityai/stable-diffusion) text-to-image model to generate images for external use is permitted, subject to the restrictions in this section and the `General Requirements` section above.
- Images generated by Stable Diffusion are subject to Use Restrictions in Attachment A of the [License Agreement](https://huggingface.co/spaces/CompVis/stable-diffusion-license). Before using images generated by Stable Diffusion, review these restrictions to ensure your proposed use is compliant.
AI-generated images should be used only when existing Brand-approved assets, stock photography, and net new designs are not viable options. Refer to the Brand team's [Sourcing creative assets guidance](/handbook/marketing/brand-and-product-marketing/design/#sourcing-creative-assets) first.
### **General Requirements for AI-generated images:**
- All AI-generated images must be reviewed and approved by Brand before use. [Contact the Brand team](/handbook/marketing/brand-and-product-marketing/design/#contacting-the-team) to request approval.
- Follow Brand's [photography guidelines](https://design.gitlab.com/brand-design/photography/) and the [General Purpose AI Tool Usage Requirements](https://internal.gitlab.com/handbook/ai-security-at-gitlab/ai-tool-usage-requirements/).
- Use only the following tools for generating images:
- Google Gemini
- Canva
- Don't use images as prompts. Use written prompts instead.
- Don't generate images of known figures, brand names, or logos.
- Don't generate images that include copyrighted materials, e.g., characters from films, recognizable buildings, a recognizable artist's style.
- Don't remove watermarks or other indicators applied by the tool you're using.
- Don't misrepresent the provenance of an image, i.e., claim that it was made by a human.
- Apply the following statement beneath all AI-generated images: `AI-generated image`.
### **Written content** including books, papers, blog posts, and news articles
@@ -65,7 +65,7 @@ Allowed exceptions are workshop sub-groups that invite external users into their
Always add a `README.md` file that explains the purpose of the project/group (copy the text into `Settings > General > Description`), and links all resources (issues, direction pages, blog posts, etc.). GitLab supports [Group READMEs](https://docs.gitlab.com/ee/user/group/manage#add-group-readme) next to project READMEs.
Optional but recommended: Add a project/group avatar image that illustrates the topic. Use an official GitLab brand image, or download [a free asset from Unsplash](/handbook/legal/ip-public-materials-guidelines/#visual-content-including-videos-gifs-photographs-illustrations-graphics-and-artwork). Add the credits to the `README.md` file.
Optional but recommended: Add a project/group avatar image that illustrates the topic. Refer to Brand's [guidance on sourcing creative assets](/handbook/marketing/brand-and-product-marketing/design/#sourcing-creative-assets) when selecting an image.
Tip: You can [resize images](/handbook/tools-and-tips/#resizing-images) using the following CLI command:
