MktgOps: 20240916-20240929-v2

**This page contains public information about 6sense and how we use it. In addition to this page, additional, non-public information for GitLab team members can be found in the [internal handbook](https://internal.gitlab.com/handbook/marketing/marketing-ops-and-analytics/marketing-operations/6sense/).**

## Implementation

We are currently implementing 6sense. Follow along in [this epic](https://gitlab.com/groups/gitlab-com/marketing/-/epics/3963)

## Integrations

6sense is integrated with Salesforce, Marketo, Outreach, Qualified, and Slack. In addition, user management is managed through Okta.

Video: [Marketing Salesforce.com Sandbox Training - Creating Changesets](https://www.youtube.com/watch?v=tTaepVgxoe8)

If a field needs to be created in Marketo AND SFDC, it must be created in SFDC first and then added to the Marketo User Permission set within SFDC. From there, the field will sync down to Marketo. If you miss this order of operations and the field is created in Marketo first, you will need to still follow the directions above and then open a support to re-map the fields. **Use [documentation for Marketo](https://developers.marketo.com/rest-api/lead-database/fields/field-types/) for field types.

If a field needs to be created in Marketo AND SFDC, it must be created in SFDC first and then added to the Marketo User Permission set within SFDC. From there, the field will sync down to Marketo. If you miss this order of operations and the field is created in Marketo first, you will need to still follow the directions above and then open a support to re-map the fields. **Use [documentation for Marketo](https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/administration/field-management/custom-field-type-glossary) for field types.

If you need assistance with Sales Systems follow the next steps:

- [OneTrust](/handbook/marketing/digital-experience/onetrust/) (DEX)

- [RingLead](/handbook/marketing/marketing-operations/ringlead/)

- Integrate DAP (Digital Strategy - Campaigns)

- [Mutiny](/handbook/marketing/marketing-operations/mutiny )

#### Management Technology - Tier 3

#### Project Templates

Create a custom template or use an Asana created template to standardize common workflows and projects. Templates help get projects off to a quick start and ensure you haven’t missed any vital steps.

### Integrations

Asana is integrated to many GitLab tools to help streamline project creation, collaboration and more. WIP Section

GitLab uses [AMM's Custom Attribution model](/handbook/marketing/marketing-operations/bizible/#custom-attribution-based-on-bizible-machine-learning-algorithm) based on a unique machine learning algorithm from AMM. The Custom model uses our touchpoint data to calculate attribution weights for each stage based on how much each opportunity stage drove the deal to close.

Adobe Marketo Mesure supports [other attribution methods](https://www.bizible.com/blog/marketing-attribution-models-complete-list) not used by GitLab.

Adobe Marketo Mesure supports [other attribution methods](https://experienceleague.adobe.com/en/docs/marketo-measure/using/introduction-to-marketo-measure/overview-resources/marketo-measure-attribution-models) not used by GitLab.

**How is the Machine Learning model Calculated?**

## About Marketo

[Marketo](https://www.marketo.com/) is our marketing automation platform used for email marketing, lead management, and program management.

[Marketo](https://business.adobe.com/products/marketo/adobe-marketo.html) is our marketing automation platform used for email marketing, lead management, and program management.

## Marketo Tech Stack Guide