@@ -46,8 +44,8 @@ Please review the coverage owner closest available per their timezone when decid
Outside of normal working hours, we do not have an "on call" procedure, so please follow this escalation path if you cannot reach anyone in the matrix above.
* #mktgops
* Manager (Amy Waller)
* If still no response, use Text or Whatsapp to contact Amy via the number in her slack profile. If you cannot reach her, try to reach out to a timezone appropriate member in the matrix above.
* Manager (Gillian Murphy)
* If still no response, use Text or Whatsapp to contact Gillian via the number in her slack profile. If you cannot reach her, try to reach out to a timezone appropriate member in the matrix above.
@@ -245,7 +245,7 @@ As the email builder, you are responsible for making sure the email is formatted
* On the text version, you do not need unsubscribe text because Marketo will automatically attach this if it is missing. If it is there, no need to remove it. The exception is if you are using the `Localized email footer` snippet. You do need to make sure this appears in the text version.
* If dynamic content or snippets are not intended for the email, make sure no dynamic content is in use. In the email editor, click on "Dynamic" under the content section. If this is blank, there is no dynamic content in use. If it is not blank, click on the segment in use and it will highlight it in the email. If this is not intentional, select "Make Static" or "Replace with Rich Text" (depending on the type of dynamic content in use).
* If you are using dynamic content or snippets, click on "Preview". Change the `View by` to "Segmentation". Select the segmentation, then be sure to preview the email for each segmentation option to make sure it displays as you expect. You can also send yourself a sample using each segmentation if you would like. You will need to provide screenshots or samples to the business owner to review the content in use for each segment.
* Custom Header Image: If you are using the standard template with no changes to the header image, you can skip this step. If you are using custom header images (for example on large owned events), you must confirm that the image used was a transparent image. You can do this by looking at the design issue and confirming the image requested and provided by the design team is transparent. If you are working on a large event email (sending to 100k plus), you must also QA the email in [Litmus](/handbook/marketing/marketing-operations/litmus/#steps-to-test-an-email).
* Custom Header Image: If you are using the standard template with no changes to the header image, you can skip this step. If you are using custom header images (for example on large owned events), you must confirm that the image used was a transparent image. You can do this by looking at the design issue and confirming the image requested and provided by the design team is transparent. If you are working on a large event email (sending to 100k plus), you must also QA the email in [Inbox Monster](/handbook/marketing/marketing-operations/inbox-monster/#steps-to-test-an-email).
* View the email in `Preview`. Confirm all of the tokenized sections fill in properly and the name of the event, date, and time are showing correctly.
* In `Preview`, hover over each link in the email and confirm the full URL is accurate with the correct UTM values. If any of this is incorrect, confirm that the https:// is hard-coded, check the {{my.landingpageURL}} token, and check the {{my.utm}} token. After you make any necessary changes, preview the email again.
* After viewing in `Preview`, if the text in the header appears to be too large, resize it to be smaller so the line breaks make sense and the text isn't overbearing.
- After saving the edits in the code, you can then click on the existing header, and the Variable sidebar will appear. Add the new transparent image to the `Hero Background Image` section, and confirm the link and button Copy
- All emails using specialized images must be [sent to Litmus](/handbook/marketing/marketing-operations/litmus/#steps-to-test-an-email) for previewing various clients. Refer to the Litmus page for details on what to check.
- All emails using specialized images must be [sent to Inbox Monster](/handbook/marketing/marketing-operations/inbox-monster/#steps-to-test-an-email) for previewing various clients. Refer to the Inbox Monster page for details on what to check.
- When using the URL in emails or other uses with utm values, Marketo page URLs (starting with page.gitlab.com) should not have a `/` at the end of the page URL before the `?`. This will likely cause the page to redirect. (Correct example: `https://page.gitlab.com/webcast-example?{{my.utm}}`).
- When using the URL in emails or other uses with utm values, about.gitlab.com page URLs (starting with about.gitlab.com) must have a `/` at the end of the page URL before the `?`. Omitting the `/` can cause the form not to display on the page. (Correct example: `https://about.gitlab.com/webcast-example/?{{my.utm}}`).
- For localized emails, be sure to use the [Localized Email Snippet](/handbook/marketing/marketing-operations/marketo/#snippets)
Inbox Monster is email marketing software used primarily by Lifecycle Marketing to build, test, and optimize our email marketing programs.
This page is under development.
## Access and access requests
Request access via Lumos. Currently, only Marketing team members can request access, but please contact the Marketing Ops team via Slack if you require access and do not have the tile available in Lumos. Most users will be granted a Standard User license.
Once you have been provisioned with a user license, you will access Inbox Monster via Okta.
