## <i class="fas fa-bullhorn fa-fw color-orange font-awesome"></i> Welcome to the GitLab Brand Creative Handbook
## <i class="fas fa-bullhorn fa-fw"></i> Welcome to the GitLab Brand Creative Handbook
We develop our brand visual identity design to ensure it stays relevant in the market and reflects the benefits and quality of our product. We are the creative partners for GitLab marketing. We create, conceptualize, and design high quality brand experiences.
## <i class="fas fa-bullhorn fa-fw color-orange font-awesome"></i> Welcome to the GitLab Product and Solution Marketing Handbook
## <i class="fas fa-bullhorn"></i> Welcome to the GitLab Product and Solution Marketing Handbook
We create positioning and messaging to fuel demand and adoption of GitLab's solutions and products. We develop market and competitive intelligence in order to develop actionable insights on market trends, customer needs, and competitive insights that guide go-to-market and product strategy. We identify, recruit, and activate customer advocates to demonstrate momentum and trust in the market.
@@ -54,7 +54,7 @@ Examples of how we engage with analysts include:
- Ongoing briefings to provide updates on progress made within the scope of a given use case
- Subsequent inquiry calls to revisit market requirements, competitive positioning, etc. as updated to meet evolving market conditions
## Responding to requests to participate in industry analyst research comparing vendors and/or their products (e.g. Magic Quadrants (MQs), Waves, etc.)
## Responding to requests to participate in industry analyst comparison research
- GitLab evaluates participation in industry analyst comparative research to which we are invited based in large part on how well we meet the qualification criteria and how we are likely to score for strategy/vision. When participating, we are committed to providing our best possible answers for the questionnaires.
- The teams responsible for answering the questionnaire will make this a priority. We will:
@@ -65,7 +65,7 @@ Examples of how we engage with analysts include:
- Present our overall solution within the context of the entirety of a specific, defined market, meaning these exercises are bake-offs; we are being evaluated in comparison to everyone else rather than in comparison to an ideal world. We should take into account the competitive landscape as we craft our position and support it.
- Our demo should be viewed as a further proof point of our solution and a way to demonstrate things we might not be able to illustrate or otherwise communicate the way we'd like to in the questionnaire response.
## Process for responding to industry analyst research comparing vendors and/or their products (e.g. Magic Quadrants (MQs), Waves, etc.)
## Process for responding to industry analyst comparison research
