Create new Co-Create Action Plan - FY26Q1 subsection

.gitlab/CODEOWNERS

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 /content/handbook/marketing/demand-generation/ @akramer
 /content/handbook/marketing/demand-generation/campaigns/ @aoetama @eirinipan @ikryzeviciene @srances @meilynda @ttran5 @kparisi
 /content/handbook/marketing/developer-relations/ @esalvadorp @akramer
-/content/handbook/marketing/developer-relations/cocreate.md @esalvadorp @nick_vh @stingrayza
+/content/handbook/marketing/developer-relations/cocreate/ @esalvadorp @nick_vh @stingrayza
 /content/handbook/marketing/developer-relations/community-programs/ @esalvadorp @nick_vh @daniel-murphy @janasenap
 /content/handbook/marketing/developer-relations/community-programs/education-program/ @esalvadorp @nick_vh @daniel-murphy @janasenap
 /content/handbook/marketing/developer-relations/community-programs/open-source-program/ @esalvadorp @nick_vh @daniel-murphy @janasenap

content/handbook/marketing/developer-relations/cocreate/plan-FY26Q1.md

+---
+title: "Co-Create Action Plan - FY26Q1"
+---
+
+## Overview
+
+This action plan outlines our strategy to launch 7 new Co-Create projects in FY26Q1. The plan establishes processes for identifying high-potential customers, engaging effectively, and ensuring successful project delivery. Our ultimate goal is to foster continuous contributions that fuel our dual fly-wheel approach, transforming initial projects into long-term contribution relationships.
+
+## Customer Segmentation Process
+
+Customer segmentation helps us identify organizations most likely to successfully participate in Co-Create. By analyzing multiple criteria, we can focus our resources on customers with the highest probability of contributing meaningful features to GitLab.
+
+### Prioritization criteria for customer selection
+
+- Number of public issues and merge requests created
+- Usage of specific GitLab features
+- Current subscription tier and seat count
+- Industry sector focus (Finance, Manufacturing, Telco)
+- Previous open source contribution experience
+- GitLab usage growth trends
+- Customer relationship strength
+
+### Data Collection
+
+- Review Co-Create tracking data
+- Document data sources
+- Validate selection criteria with team
+- Identify data gaps
+
+### Customer Tiering
+
+- Tier 1: High engagement potential
+  - Strong issue/MR history
+  - Premium/Ultimate subscription
+  - Prior contribution experience
+- Tier 2: Medium engagement potential
+  - No previous MR history, but clear overlap between customer and GitLab tech-stack
+- Tier 3: Future potential
+
+## Outreach Process
+
+A structured outreach process ensures consistent communication and sets clear expectations with potential Co-Create participants. This process leverages our existing customer relationships while maintaining a healthy pipeline to achieve our quarterly goals.
+
+### Target Selection
+
+- Focus on existing account team relationships
+- Prioritize top 25 scored customers
+- Maintain 3x target pipeline (21+ prospects)
+
+### Engagement Steps
+
+- Initial contact through dedicated Slack channel
+- CSM follow-up if needed
+- Schedule alignment meeting with:
+  - Customer Success Manager
+  - Account Executive
+  - Solutions Architect
+- Document meeting outcomes and next steps
+
+## Contribution Sustainability Strategy
+
+While Co-Create focuses on enablement with a no-strings-attached approach, our aim is to foster long-term contributors. This quarter we want develop processes to support this, this may inlcude:
+
+- Track contribution patterns across Co-Create participants
+- Incorporate contribution / co-create activity into regular business reviews
+- Celebrate customer contributions through case studies and social media recognition
+
+## Success Metrics
+
+Tracking key metrics helps us measure program effectiveness and identify areas for improvement. These metrics align with our goal of launching 7 new Co-Create projects while maintaining high-quality customer engagement and fostering ongoing contributions.
+
+Track the following:
+
+- Number of initial meetings scheduled
+- Active customer conversations
+- Projects initiated
+- Time from contact to project start
+- Post-project contribution activity (new MRs, issues, comments)
+- Percentage of customers making multiple contributions
+- Average time between contributions
+
+## Risk Mitigation
+
+Identifying and addressing potential risks ensures smooth program execution and helps maintain momentum toward our quarterly goals.
+
+### Pipeline Management
+
+- Prepare resources for common concerns:
+  - Legal documentation
+  - ROI calculations
+  - Technical onboarding materials
+- Maintain documentation of objection handling
+
+### Process Optimization
+
+- Create reusable templates for:
+  - Communication templates
+  - Meeting documentation
+  - Onboarding materials
+- Document clear processes for team reference
+
+### Resource Management
+
+- Balance process improvements with pipeline goals
+- Coordinate with team members for support
+- Maintain clear documentation
+
+## Target Timeline
+
+This action plan supports launching 7 new Co-Create projects by the end of FY26Q1 through:
+
+- Building a pipeline of 21+ prospects
+- Converting 33% to active projects
+- Managing 8-10 week average project initiation time
+- Establishing follow-up processes to encourage continued contributions
+
+## Resources
+
+- [Co-Create Issue List](https://cocreate-issues-page-c6a9e4.gitlab.io/?label=co-create)
+- [Corporate Contributor Agreement](https://docs.google.com/document/d/1JZ495wMxsnUPIzZoBvAVtvnfbWiMNS4VYC_S2Er4K0s/edit)