@@ -25,13 +25,13 @@ For more information on email marketing at GitLab, please visit the following pa
## Communication
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In line with GitLab's overall [communication guidelines](/handbook/communication/), lifecycle marketing managers work through issues first and Asana second (in order to preserve documentation). Our slack channel [#lifecycle-marketing](https://gitlab.slack.com/archives/C02A0MT93DL) is used for team updated and quick questions.
In line with GitLab's overall [communication guidelines](/handbook/communication/), lifecycle marketing managers work through issues first (in order to preserve documentation). Our slack channel [#lifecycle-marketing](https://gitlab.slack.com/archives/C02A0MT93DL) is used for team updates and quick questions.
## Contacting the Team
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For new requests or questions:
*Preferred: Submit an issue using our request templates (see below)
*New requests: open an issue using a request template (see below)
* Quick questions: Message us in our team Slack channel #lifecycle-marketing
* Documentation: Always create an issue or MR to preserve important information
@@ -44,10 +44,9 @@ Response times:
### Meeting Cadence
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*Bi-weekly - Lifecycle Marketing Team sync (lifecycle marketing)
*Weekly - Lifecycle Marketing Team sync (lifecycle marketing)
* Weekly - Email Stakeholder call
* Bi-weekly - Digital Strategy sync
* Monthly - Marketing All-Hands (all marketing)
* Monthly - Growth Marketing team call
### Issue Templates
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@@ -60,35 +59,28 @@ Note on timelines: The campaigns team is focused on campaign strategy, execution
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Below are the issue templates to make a lifecycle request. For processes, please see our [processes handbook page](/handbook/marketing/lifecycle-marketing/email-processes-requests).
*[request-email](https://gitlab.com/gitlab-com/marketing/demand-generation/campaigns/-/issues/new?issuable_template=request-email) - _only for general email requests_ _For customer communications, please work with Marketing Ops._
*[lifecycle-intake](https://gitlab.com/gitlab-com/marketing/demand-generation/lifecycle-marketing/-/issues/new?issuable_template=lifecycle-intake) - _intake for a program (project, nurture, or drip): objective, audience, scope, and dependencies; triaged by the Lifecycle Marketing Manager._
*[request-email](https://gitlab.com/gitlab-com/marketing/demand-generation/lifecycle-marketing/-/issues/new?issuable_template=request-email) - _only for general email requests. For customer communications, please work with Marketing Ops._
@@ -15,12 +15,10 @@ This page focuses on emails processes, owned and managed by Lifecycle Marketing,
## GitLab Email Calendar
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We have moved our email calendar to Asana! We will have email stakeholder syncs each Thursday to review emails for the upcoming two weeks. If you need the call added to your calendar, please ask Allie Klatzkin. To ensure this is done smoothly, please add your emails to the calendar as soon as you know that they are upcoming (regardless if you have all information).
We have moved our email calendar to a [GitLab site](https://marketing-calendars.gitlab-marketing.workers.dev/email-calendar)! We will have email stakeholder syncs each Thursday to review emails for the upcoming two weeks. If you need the call added to your calendar, please ask Allie Klatzkin. To ensure this is done smoothly, please add your emails to the calendar as soon as you know that they are upcoming (regardless if you have all information).
**All emails must be added to the calendar before the Email Stakeholder call the week before send**. Emails added after the call will be pushed to the next week.
Due to limited seats, we will be providing 1-2 seats per team on the calendar. Please reach out to your team's DRI with any questions.
**Calendar goal**
* Prioritize our emails to ensure we are sending the right emails to the right audience at the right time.
@@ -29,7 +27,7 @@ Due to limited seats, we will be providing 1-2 seats per team on the calendar. P
**Process to add emails to the calendar:**
[Email issue templates](/handbook/marketing/lifecycle-marketing/#issue-templates), in Campaigns, Marketing Ops, Corporate Marketing, and Field Marketing projects, will have the ~email-calendar label on them which will automatically add emails to the calendar. If your issue does not have the ~email-calendar label, please add it to ensure visibility for the calendar.
[Email issue templates](/handbook/marketing/lifecycle-marketing/#issue-templates), in Lifecycle Marketing, Campaigns, Marketing Ops, Corporate Marketing, Customer Success, and Field Marketing projects, will have the ~email-calendar label on them which will automatically add emails to the calendar. If your issue does not have the ~email-calendar label, please add it to ensure visibility for the calendar.
Steps to add to the Asana calendar:
@@ -43,7 +41,7 @@ Steps to add to the Asana calendar:
**PLEASE READ IMPORTANT NOTE IN SECTION ABOVE PRIOR TO SUBMITTING**
To request an email send, please [open an issue](https://gitlab.com/gitlab-com/marketing/demand-generation/campaigns/-/issues/new?issuable_template=request-email) for consideration of your email idea, and provide as much detail as possible (especially around the audience), and please respect if the determination is that "the juice isn't worth the squeeze" and that we may want to delay the launch until some foundational audience segmentations are established. Please review the `Email Review Protocol` section below for more detail.
To request an email send, please [open an issue](https://gitlab.com/gitlab-com/marketing/demand-generation/lifecycle-marketing/-/issues/new?issuable_template=request-email) for consideration of your email idea, and provide as much detail as possible (especially around the audience), and please respect if the determination is that "the juice isn't worth the squeeze" and that we may want to delay the launch until some foundational audience segmentations are established. Please review the `Email Review Protocol` section below for more detail.
**SLA:** There is a standard 5 Business Day SLA in place for new email requests. All details in the "Submitter Checklist" of the issue must be complete in order to be triaged to the appropriate Campaign Manager and/or Lifecycle Marketing Manager.
@@ -53,9 +51,9 @@ Please note: Invitation and follow-up emails will not be sent on Thursdays, due
**Assign issues to:** You must assign issues to the corresponding Lifecycle Marketing Manager for review before send.
*`@aklatzkin`: Global, Public Sector, Localized emails, Corporate Events
**Add the issue to the Asana email calendar:** By default, issues will add the label for ~"email-calendar", you will need to add the label for your audience as well:
