Commit 09f12d79 authored Feb 27, 2026 by Lyle Kozloff

Remove CAB references from marketing handbook pages

parent d8d5b0da

content/handbook/marketing/brand-and-product-marketing/product-and-solution-marketing/core-product-marketing/onboarding.md

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		@@ -104,7 +104,6 @@ Pay special attention to the [coffee chats](/handbook/company/culture/all-re
		\| Get to know our customers: \| Recordings \|
		\| ------ \| ------ \|
		\| 1. Customer Reference Program overview \| [Recording](https://drive.google.com/open?id=18NpS5srpjqGik_WGs0BuT2GtPxk02ylF) \|
		\| 2. Customer Advisory Board overview \| [Recording](https://drive.google.com/open?id=1-s9UMYQuoJ1AqY1AqRHdokZyuKgaHIlQ) \|

		#### Learn About The Competition

content/handbook/marketing/brand-and-product-marketing/product-and-solution-marketing/customer-advocacy/_index.md

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		@@ -108,7 +108,6 @@ The EAB is an invitation-only cohort of 12-15 VP+ level executives from select G

		> Other [advisory and executive customer programs](https://docs.google.com/presentation/d/1T0OVie9fjBcjlR_v20xa1X_AB_XzUUTzr0DUYuplcQA/edit?slide=id.g2746b382564_0_218#slide=id.g2746b382564_0_218) managed by other teams at GitLab include:
		>
		> - Product Customer Advisory Board - Select manager+ level champions from strategic accounts, focused on technical discussions (DRI: Michaela Seferian-Jenkins, Product)
		> - Federal Customer Advisory Board - Invitation-only cohort of executives from PubSec customer accounts (Interim DRI: Liz Burrows, PMM PubSec)
		> - Federal Advisory Board - Forum of 5-7 paid consultants across the government (Interim DRI: Liz Burrows, PMM PubSec)
		> - Executive Sponsorship Program - Pairs strategic customer executives with GitLab senior leadership for regular 1x1 engagement (Interim DRI: Aileen Lu, Sales)

content/handbook/marketing/brand-and-product-marketing/product-and-solution-marketing/events_travel.md

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		@@ -24,7 +24,6 @@ As a team, we need to help our team maintain a healthy work/life balance. We of
		Other scenarios / situations to think about:

		- Partner events (same priority as industry events?)
		- CAB (same as large Customer meetings)
		- QBR
		- Offsites / In person planning meetings
		- GitLab Contribute

content/handbook/marketing/brand-and-product-marketing/product-and-solution-marketing/market-insights.md

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		@@ -116,7 +116,7 @@ Market Insights deliverables can be used to (and/or augment your efforts to):
		- Customer meetings, calls & Chorus, SFDC
		- Analyst publications, conversations & presentations (e.g. Gartner, Forrester, IDC, 451 Research, etc.)
		- Competitive intelligence reports
		- CAB (product & C-level) feedback
		- [Advisory and Executive customer programs](/handbook/marketing/brand-and-product-marketing/product-and-solution-marketing/customer-advocacy/#executive-advisory-board-eab-program) feedback
		- Peer review comments (e.g. [G2](https://www.g2.com/products/gitlab/reviews#survey-response-5271767))
		- Wider future market trends and tech & business-focused reports from industry leaders (e.g. Accenture, Deloitte, McKinsey, HBR, etc.)
		- Industry conferences

content/handbook/marketing/brand-and-product-marketing/product-and-solution-marketing/metrics.md

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		@@ -183,14 +183,6 @@ Forrester reprint info (views, d/l, dwell)
		- Pathfactory
		- SM Issues Analysis
		- SM Budget Spend analysis
		- CAB Data (to consider)
		- x% that have case studies
		- y% are active in sales
		- z% are speaking in events (GitLab, industry, etc) for/with GitLab
		- a% are active in analyst reference calls
		- b% provide messaging, positioning, and persona feedback
		- c% "decline" for our requests?
		- STRETCH Goal: Can we analyze if we have been able to sell more into these organizations since they joined the CAB

		## Useful links