Intro to Digital Analytics
I'm giving a talk at FinCon on 9/27 on digital analytics that might be worth turning into a blog post
This is the talk description:
In this session, Emilie will cover the key reports to visit in Google Analytics, as well as free alternatives to Google that are more user-friendly. Understanding what your reports are doing, improving your internal and external tracking, and leveraging utm parameters will help cut through the analytics noise and make it clear how you're performing, so that you can best understand how and where you should expend your limited time and energy.
cc: @rebecca