Visuals for Product Strategy

It's time to update our visuals (slides, mockups, prototypes, etc.) for our forward looking strategy.

In the past, every year, we've revised the articulation of our vision/strategy.

Prior art can be seen here:

In the past, we've started the articulation during the funding announcements and then refined the articulation with better and better visuals over time.

This time, we have two events happening in January, an in-person CAB meeting, and the SF GitLab Commit. That makes a good goal for updating the visual articulation of our stategy.

Primary Audience:

  • GitLabbers - Get everyone aligned
  • Customers - Get them excited

Secondary Audience (no custom content, but get value):

  • Investors
  • Partners

Scope:

  • Plan (1 year), Strategy (3 years), Vision (10 years)
  • In the past, we've called it a "vision", but we've since redefined these terms. What I want to show has a scope of 12+ months. In the past, we've said it's the 12-month vision, but in reality it has always taken far longer than 12 months to deliver on the vision. I think that timeframe is still the appropriate one to focus on though. This is not about what we're shipping in 3 months. Some things may take 2 or even 3 years. But this isn't really about the 3-year strategy either, as that's a bit too far in the future to meaningfully visualize. But, if we do have some ideas for 3-year goals that we can and want to visualize, that's fine.

Steps:

  1. Work with Product Directors based on their Vision pages in the handbook
  2. Have Product Directors propose things that are impactful and visual
  3. Have Mark look at that proposal to see if it creates a story

UX Needs

  • Prioritization with PMs
  • Start with lofi and move to hifi

Links

Edited by Mark Pundsack