Product <> GTM Sensing Mechanisms Survey

Results

• Response Data

Insights

From reviewing the analysis tab which analyzes value as effectiveness score times efficiency score:

• Highest value sensing mechanism was "Asking probing questions during customer discovery meetings" - this was the case for both R&D and GTM function respondents
• Biggest delta between R&D and GTM functions was by far engaging with customers directly on issues, where R&D found more value than GTM
• UX research and chorus transcripts are also viewed less valuably by GTM than R&D
• Win loss data and customer health data from Gainsight were found to be low-value by most

Follow Up Actions

• Add this analysis to sensing mechanisms section and sort them by value - www-gitlab-com!70163 (merged)

Initial description

We should take stock of what Product sensing mechanisms that interact with our GTM are working, and which ones aren't.

Actions

• Review current sensing mechanisms and make sure they are up to date - @kencjohnston
• Solicit feedback on Draft Survey before sending from Product Leadership - @kencjohnston
• Send to PMs for completion and gather early feedback - #product, #ops-section, others
• Send to broader R&D team
• Send to CS (SA and TAM) and Sales teams - Early Week of Nov 2
• Send broad solicitation in #whats-happening - Late Week of Nov 2
• Review results and consider ways to improve existing and create new sensing mechanisms - Week of Nov 8