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Plan for using TheLoop for Product & Marketing

Content

Generally, the suggested usage is for anything that is "time boxed" or stops being relevant at a specified future date.

Typical examples:

  1. News/events
  2. Updates

We can also include links to resources/references.

Training example:

image

References:

Push integration

  • Individual items can be pushed to Slack.
  • Items can be pulled together into a newsletter (similar to "While you were iterating")

Site

Permissions

Each site can have designated "managers".

Additionally, designated individuals can post on behalf of others. For example, have Chief of Staff and EBA post as CPMO.

Content Plan

  1. Announcements
    • R&D interlock?
    • release posts?
    • strategy/plan updates
  2. CPMO updates including All Hands recordings
  3. Events
  4. Surveys and similar
  5. ??

Implementation plan

  1. Decide on site managers
  2. Finalize content plan
  3. Populate site with initial content
  4. Ensure to test Slack integration and optionally, newsletter
  5. Decide on designated members for CPMO
Edited by Cynthia "Arty" Ng