Acceptable Ads Application

If you would like to report falsely blocked content (no ads) or broken functionality due to Adblock Plus, please use our Firefox issue report tool instead.

We love the Internet, but we think it can improve. Help us make it a better place!

We've been running an open source adblocker since 2006, and we know that lots of websites depend on ads; however, we also know that users won't accept flashy banners. We see a solution: In our years of adblocking we've learned that most users actually don't mind seeing better, more informative ads.

The Acceptable Ads initiative ​ is simple: if your ads are non-intrusive and abide by our criteria, they will be seen by a much larger audience, thus increasing your traffic and revenue. Many advertisers and publishers already benefit from using Acceptable Ads. If you want to be one of them, read our guidelines and fill out the form.

Before applying, please ensure that your ads comply with all of our criteria, including these general guidelines:

  1. No animation, it has to be static
  2. Preferably text-only
  3. Labeled as ads
  4. Clearly separated from the content
Company Name:
First Name: *
Last Name: *
Job Title:
Company Website:
Email Address: *
Office Phone:
Exact URL with acceptable ads: *
Exact second URL with acceptable ads:
Exact third URL with acceptable ads:
* required
By submitting your application, you confirm that you have read the Acceptable Ads criteria and that ads on your website comply with them.

Privacy policy: Your information will be stored and used only to handle this application and to respond to your inquiry. It will never be shared with any third party. If you would like to have your information removed from our database, please email us at