Commit 78898382 authored by colmoneill's avatar colmoneill

major push containing most of the course material from semester 1

parent b098bc82
image: python:2.7
variables:
GIT_SUBMODULE_STRATEGY: recursive
pages:
script:
- pip install -r requirements.txt
- pelican -s publishconf.py
artifacts:
paths:
- public/
[submodule "theme/tangible.tools.theme"]
path = theme/tangible.tools.theme
url = https://gitlab.com/colmoneill/tangible.tools.theme.git
This diff is collapsed.
This diff is collapsed.
......@@ -24,6 +24,7 @@ inspired by ginger coons
* U+2192 = →
* U+2197 = ↗
* U+2260 = ≠
* U+0023 = # 'NUMBER SIGN'
## When should it’s contain an apostrophe?
The only time it’s should have an apostrophe is when it replaces it is or it has. The possessive form of its should not contain an apostrophe, just like possessive pronouns such as hers don’t require apostrophes.
......
......@@ -30,3 +30,63 @@ Brief subjects outline:
* Page design — editorial design:
→ How to design good books, booklets, pages, flyers, leaflets, how to make imposed booklets (allowing one to fold printed pages into a booklet), how to prepare files for self-printing and professional printing.
### 2019/10/16
### Film poster assignment
Visual communications gives us the power to convey an idea, or reference an item with very few symbols. This assignment aims to stimulate the message creation part of visual communication and the practical aspect of technically building the message using appropriate software.
Select three movies that you know well. A requirement for this assignment is that the three films you have picked are from different genres of cinema. For example, you could select one thriller, one documentary and one super hero film. Selecting three films from the same genre will make the assignment harder for you, so make sure each film are different and that you know them well.
From each film, identify key elements of the narrative, key scenes and key elements of dialog. Think about the tipping points or resolving elements of the films. Make a list of these and try to find how you could summarise the entire film using only a few symbols. These symbols might be important objects, significant props, elements of costumes, unique pieces of a characters physique, etc.
Also think of the color scheme used throughout the film. For example, a horror film is often very dark with very saturated accent colors. Other example: a sport film will have a lot of daytime colors like skies and bright jersey colors. Use these key colors in the poster you will design.
Use the following examples to guide how to think about your films and how you will translate these stories into a poster.
Your posters must include:
* the full titles of the films
* the name of the director of the film
* the visual construct you have chosen to sum up the film with
* a maximum of 5 different colors
![](images/minimal-poster/adc1.png)
![](images/minimal-poster/adc2.png)
![](images/minimal-poster/adc3.png)
![](images/minimal-poster/adc4.png)
![](images/minimal-poster/adc5.png)
![](images/minimal-poster/adc6.png)
![](images/minimal-poster/CastawayPrint.jpg)
![](images/minimal-poster/InceptionLarge.jpeg)
![](images/minimal-poster/matrix.jpg)
![](images/minimal-poster/MoonriseKingdomPrint.jpg)
![](images/minimal-poster/TheItalianJobPrint.jpg)
![](images/minimal-poster/WhiplashPrint.jpeg)
![](images/minimal-poster/ZackAndMiri.jpg)
# outline of a possible design process
* work on paper first
* write out ideas, list more than necessary, letting your brain work on more than the first ideas will give deeper thoughts and better ideas
* annotate your ideas, detail what it is your are talking about, identify key words, list key words and look for synonyms, sometimes other vocabulary helps us think about what we are designing
* draw early and draw often: making tiny post-stamp sized sketches, maquettes, outlines or wireframes of what your designs could look like will help you accomplish your ideas faster and more efficiently
* list out the technical difficulties and see if you can solve them or go around them
* lastly open your software tool of choice
# illustrator resources
* pen tool exercise
* composition basics
* [color theory basics](/colour-theory.html)
* pathfinder tool
......@@ -6,6 +6,8 @@ Title: Marketing Communications in a Digital Era
## Course schedule:
* Thursdays from 9.00 → 11.00 (room A210)
## Week 1: 2019_09_19 — module introduction
<!--
### from the Module details
......@@ -65,7 +67,7 @@ User visits logging on independent platforms:
Getting your content indexed by search engines :
<br>— SEO optimisation & various search engines
<br>— SEO (search engine optimisation) & SEM (search engine marketing) — how does it work ?
<br>— SEO (search engine optimisation) & SEM (search engine marketing) — how does it work&nbsp;?
Mail campaign tools:
<br>— Pommo mailing
......@@ -91,3 +93,134 @@ Carrying out digital marketing case studies and presenting findings to the group
### Class Project:
You will be required to develop a digital marketing communications plan for a small business/charity/club. This will involve working with a client and will be a group project.
## Week 2: 2019_09_26
### marketing communication tools
Gaining a common understanding of Marketing Communication tools available to us today. <a target="blank" href="https://annuel.framapad.org/p/marketing_communications_in_a_digital_era?lang=en">Open this embedded link (in a new tab)</a> and build up the book of definitions with the class.
<iframe src="https://annuel.framapad.org/p/marketing_communications_in_a_digital_era?lang=en"></iframe>
<https://annuel.framapad.org/p/marketing_communications_in_a_digital_era?lang=en>
### group assignment
In groups of three, identify a company, a person, a charity or an organisation of which you will study the digital marketing. You will be asked to make a presentation on your findings to the class group.
Document your findings with screenshots, pdfs, prints, photographs or whatever form you see fit for your presentations.
Your presentation will include:
* an overview of who / what your subject is, the scale of the organisation, their field of operation and geographic location(s)
* an overviewing list of all the digital communications tools & channels your subject employs
* a detailed view of each of the tools & channels you listed in the previous point. Consider giving examples and information about frequency of use. Try to find out if the channels are used individually or simultaneously.
* try to answer the question: how does your subject speak to its target audiences using the communication tools they chose ?
Assignment timeframe: 2 weeks from assignment annoucement. You will be given the two hours of our following course to work with your team, but make sure to make a plan before then as it might take quite some time to gather enough material from each communication channel.
For any questions, mail me at [colm.oneill@itcarlow.ie](mailto:colm.oneill@itcarlow.ie)
# 2019_11_07
## Ethics of online communications,
* <https://www.darkpatterns.org/>
* <https://reallifemag.com/the-mismanaged-heart/>
* <http://tangible.tools/notes-on-the-mismanaged-heart-by-william-davies.html>
# 2019_11_14
![](images/network/network-small.png)
* Matomo (open alternative to Google Analytics)
* OpenGraph (OpenGraph protocol, preformatting social media messages) <https://ogp.me/>
---
# 2019_11_21
Slides for 2019_11_21: <http://tangible.tools/ethics-of-online-communication.html>
## Aral Balkan
a cyborg rights activist, designer, and founder of Small Technology Foundation.
## <https://small-tech.org/>
## <iframe width="560" height="315" sandbox="allow-same-origin allow-scripts" src="https://video.lqdn.fr/videos/embed/70f2128c-8c06-4cc4-8a5a-bf77e765c8fd" frameborder="0" allowfullscreen></iframe>
## <https://small-tech.slides.com/aral/dear-regulators-dont-throw-the-baby-out-with-the-bathwater#/>
---
## Research and opinion piece (essay) assignment outline:
You are asked to begin researching an opinion piece you will write on the topic of :
**The ethical implications of digital marketing via social media tools.**
Your research and writing will consider ethics, therefor, this is an *individual* project. To fully considering the topic, you must continue to research area by informing yourself on all of the criticised aspects of centralised social media platforms today.
Examples of these issues might be:
* privacy issues
* data retention issues
* platforms selling or trading data points
* ...
### Proposed method:
1. Review the course material introduced over the last three weeks.
2. It is strongly advised to watch 'The great hack' documentary
3. other film pieces include :
> * https://www.thecreepyline.com/
> * Terms And Conditions May Apply (2013)
> * citizenfour (2014)
4. Study grassroots initiatives such as:
> * https://framasoft.org/en/
> * https://fuckoffgoogle.de/
> * https://www.drop-dropbox.com/
5. Next, consider these questions:
> * What are the implications of using centralised social media platforms as a digital marketing tools ?
> * What are your personal thoughts about traditional centralised social media platforms as a user ? (In regards to privacy ? In regards to platform-trust ? In regards to on-platform advertising ?)
> * What are your personal thoughts about acting for intermediaries (being a marketing message designer) via these mediums ?
Your opinion piece will be **minimum 1200 words, maximum 2000 words**. You will use the Harvard referencing method. There is no set template for this writing assignment, but you are expected to clearly explain your concerns and / or opinions, and back up any claims with quoted research.
## Project rationale
This project aims to develop the learners critical awareness of the online marketing environment. Social media and search engines are highly criticised platforms that also happen to be key tools for the current digital marketing worker. Through this project the learner is expected to question the tools and methods that they might employ to carry out a digital marketing campaign.
Referring back to the Masters in Digital Marketing programme handbook, this assignment will develop 5 out of 6 of the learners gradable attributes:
* Knowledgeable
* Analytical and Creative
* Ethical & Responsible Future Leaders
* Research Driven
* Critical Thinkers
## the scoring matrix
as a **guideline**, the following items intend to assist you in constructing your opinion piece:
* Relevance to title
* Sound ordering and structuring of material
* Quality and clarity of written word
* Effective use of evidence
* Demonstration of sound understanding of the topic
* Critical evaluation and judgement
* Range of sources used
* Insight and originality
* Referencing
These items will be individually graded: Poor, Weak, Adequate, Good, Very good or Excellent.
The resulting grid will produce your grade.
Project grading weight: 20% of the marks for this subject.
......@@ -30,3 +30,63 @@ Brief subjects outline:
* Page design — editorial design:
→ How to design good books, booklets, pages, flyers, leaflets, how to make imposed booklets (allowing one to fold printed pages into a booklet), how to prepare files for self-printing and professional printing.
### 2019/10/16
### Film poster assignment
Visual communications gives us the power to convey an idea, or reference an item with very few symbols. This assignment aims to stimulate the message creation part of visual communication and the practical aspect of technically building the message using appropriate software.
Select three movies that you know well. A requirement for this assignment is that the three films you have picked are from different genres of cinema. For example, you could select one thriller, one documentary and one super hero film. Selecting three films from the same genre will make the assignment harder for you, so make sure each film are different and that you know them well.
From each film, identify key elements of the narrative, key scenes and key elements of dialog. Think about the tipping points or resolving elements of the films. Make a list of these and try to find how you could summarise the entire film using only a few symbols. These symbols might be important objects, significant props, elements of costumes, unique pieces of a characters physique, etc.
Also think of the color scheme used throughout the film. For example, a horror film is often very dark with very saturated accent colors. Other example: a sport film will have a lot of daytime colors like skies and bright jersey colors. Use these key colors in the poster you will design.
Use the following examples to guide how to think about your films and how you will translate these stories into a poster.
Your posters must include:
* the full titles of the films
* the name of the director of the film
* the visual construct you have chosen to sum up the film with
* a maximum of 5 different colors
![](images/minimal-poster/adc1.png)
![](images/minimal-poster/adc2.png)
![](images/minimal-poster/adc3.png)
![](images/minimal-poster/adc4.png)
![](images/minimal-poster/adc5.png)
![](images/minimal-poster/adc6.png)
![](images/minimal-poster/CastawayPrint.jpg)
![](images/minimal-poster/InceptionLarge.jpeg)
![](images/minimal-poster/matrix.jpg)
![](images/minimal-poster/MoonriseKingdomPrint.jpg)
![](images/minimal-poster/TheItalianJobPrint.jpg)
![](images/minimal-poster/WhiplashPrint.jpeg)
![](images/minimal-poster/ZackAndMiri.jpg)
# outline of a possible design process
* work on paper first
* write out ideas, list more than necessary, letting your brain work on more than the first ideas will give deeper thoughts and better ideas
* annotate your ideas, detail what it is your are talking about, identify key words, list key words and look for synonyms, sometimes other vocabulary helps us think about what we are designing
* draw early and draw often: making tiny post-stamp sized sketches, maquettes, outlines or wireframes of what your designs could look like will help you accomplish your ideas faster and more efficiently
* list out the technical difficulties and see if you can solve them or go around them
* lastly open your software tool of choice
# illustrator resources
* pen tool exercise
* composition basics
* [color theory basics](/colour-theory.html)
* pathfinder tool
......@@ -6,5 +6,42 @@ Title: Design Practice & Professional Development
## Course schedule:
* Thursdays from 14.00 → 16.00 (room D413)
### Week 1
Developing design senses
### Week 1 — 2019_09_19 — module introduction
module outline and course development
### Week 2 — 2019_09_26 — body language
Load this link for a list of questions we will try to answer together <https://annuel.framapad.org/p/design-practice-professional-development?lang=en>
<div style="max-width:854px"><div style="position:relative;height:0;padding-bottom:56.25%"><iframe src="https://embed.ted.com/talks/amy_cuddy_your_body_language_shapes_who_you_are" width="854" height="480" style="position:absolute;left:0;top:0;width:100%;height:100%" frameborder="0" scrolling="no" allowfullscreen></iframe></div></div>
### Unviversal communication preparation method:
* What
* How
* Why
### First assignment:
Each learner will give a 5 minute presentation on a subject of their choice. This first presentation will not employ any visual supports, meaning no powerpoint or images on a screen. You will select a subject and submit it to the course instructor for validation. Prepare your presentation using the What How Why method, and decide how much time you want to allocate to each section of your presentation.
This presentation will be video taped for you to review and develop a self critique of your presentations.
### Week 3 — 2019_10_03
#### — lessons in body language
#### — video extract from unfortunate debate intervention in american public hearing.
<!--https://youtu.be/dzm6WvLR_cY?t=106-->
#### — projection
* posture: head and neck centrally aligned with the rest of your body, be stable on your feet
* stiffness in the neck or the back, shoulder position
* breath: a balance, how much breath do you need for each set of sentences that you will deliver
* your pitch: not too high, not too low, your natural voice tone for maximum projection
* head resonance: to hear yourself, but also as an amplifying device. It gives a nice ringing quality to your voice, and allows your voice to carry.
* articulation precision: good mouth articulation, making sure that you are very clear and that you are understood. Emphasise sounds and extremes of words.
* speed of delivery: keep things nice and slow, allow for pauses, it's a lot easier to understand you at a normal speed. It also helps to project the voice.
* do not force your voice, do not strain, try to find a comfortable voice volume that you can sustain. Speak from your diaphragm, not your larynx
#### — assignment
......@@ -4,7 +4,38 @@ Title: International Design Movements
#### BA Product design innovation
## Course schedule:
* Fridays from 9.00 → 11.00 (room D516)
* Mondays from 12.00 → 13.00 with Colin Deevy
* Fridays from 9.00 → 11.00 with Colm O'Neill (room D516)
### Week 1
Developing design senses
## Week 1 — 20/09/2019
Design does not happen in a vacuum. The expansion and diversification of design movements over the last 120 years is the subject of this module but studying these movements one by one does not give an accurate picture of the times they emerged from. This module aims to expand our understanding of the history of design and the effects that historic design practices and aesthetics have had on our field then and today.
The International Design Movements module will take the shape of a year long research project, throughout which, as a group, we will be establishing a multi-layered timeline of the 20th and 21st century. Before placing and studying design movements, we must understand the socio-political **contexts** from which they emerged.
The span of the timeline will be divided into sections that will be assigned to student groups. At least three common general research strands will be agreed upon, with the group, to enable a degree of continuity between each groups work. These strands could be for example: social context, economical context, industrial context.
Once a contextual baseline is established we will position and research designers reactions to the contexts they emerged from and place the following movements:
<br>Werkbund, Italian Futurism, Russian Constructivism, De Stijil, Bauhaus, Eileen Grey, International Style. American, Scandanavian, Italian, Organic Design, Pop Culture (Itally/Germany), Memphis (Studio Archimia), Sustainability, Cradle to Cradle, Irish Arts & Crafts, Scandanavian Report, Kilkenny Design Workshop and design in the 21st Century
### Timeline examples:
* <https://www.bbc.com/timelines/zp7bgk7#zwcthyc>
* <https://vimeo.com/67015825>
* <https://www.tiki-toki.com/timeline/entry/302294/History-of-Graphic-Design-Timeline/#vars!date=0784_BC-01-12_18:00:14!> (open in Chrome)
* <https://thehistoryoftheweb.com/timeline/?date_from=1994&date_to=1996>
* <https://vanabbemuseum.nl/en/programme/programme/contexts/>
### Research methodology example:
* <http://www.wordsinspace.net/designingmethods/spring2018/category/methods-toolkit/>
* <https://en.wikipedia.org/wiki/1910s> is very different from <https://fr.wikipedia.org/wiki/Ann%C3%A9es_1910> so please consider the bias of the sources you choose to study your period.
## Week 2 — 27/09/2019
Groups and periods:
* 1900 → 1918 Evan, Evan + Emily
* 1918 → 1940 Luke, Fredo, Alex + possible 4th student
* 1940 → 1960 Sorcha (spelling ?), Genetta (spelling ?), Rachel
* 1960 → 1975 Claudia, Maeve, Eamon
* 1975 → 1990 TBD
* 1990 → present times TBD
Date: 2019/09/02
Title: International Design Movements
#### BA Product design innovation
## Course schedule:
* Fridays from 9.00 → 11.00 (room D516)
### Week 1
Developing design senses
......@@ -55,30 +55,39 @@ Third level learning is not simply a graded measurement of unitary sets of knowl
To do this, the learner must engage in reflective practice and become aware of WHAT, for WHOM and WHY they are doing something, and HOW, WHERE, WHEN or with WHOM they are they engaging? More importantly, the graduate needs to become personally responsible for the impact of their decision actions and interactions with others.
What is Reflective Practice ?
### Week 2: 26/09/2019
What is Reflective Journal ?
#### Questionnaire
Why apply it to leadership ?
<iframe src="https://annuel.framapad.org/p/2019_2020-Enterprise-Leadership_module"></iframe>
Reflective Practice is the process of review, which seeks to identify pathway for improvement. To assist in this, there are two key stages:
<https://annuel.framapad.org/p/2019_2020-Enterprise-Leadership_module>
1. Self-evaluate Key Learning Outcomes.
send your answers to me via [colm.oneill@itcarlow.ie](mailto:colm.oneill@itcarlow.ie)
2. Identify Improvement Strategies & Learning Plan.
#### Diversifying the course content with guest lecturers
Focus is on the practical ‘knowledge and skills’ acquired as well as ‘personal attributes & behaviours’ to be developed. The purpose is to gain insight into:
Four to five ideas of guest lecturers have come to mind:
-what we know(knowledge) and understood, and what new insight is needed to be learned.
* Cathal Redmond, a Dyson award runner up in 2015, graduate from UL in product design, who is currently studying at ITCarlow in the Supply Chain Management Masters.
-what we can do(skill), and what new skills are required or desired.
* Eric Schrijver, author of Copy This Book <https://copy-this-book.eu/> (based in Belgium so it could be a remote Skype guest presence) a researcher on Copyright, intellectual property and licensing across the board.
-what we believe(attitudes: understand to be true etc.),
* Emma Lucy O'Brien (and / or) David Moore, respectively CEO and Development officer at [VISUAL](visualcarlow.ie), who I would like to ask (later in the semester) to speak about their usage of the Erasmus+ and [AHEH](https://www.artshumanitieshub.eu/) funding they received, in developing a project called THRIVE, a guide for graduates in the Humanities to develop entrepreneurial practices.
-how we work with others (behaviours: friendliness, leadership, ownership, responsibility etc.How does this impact on your ability to lead?).
* Silvio Lorusso, designer, researcher and author, mostly on the topic of the [entreprecariat](http://networkcultures.org/entreprecariat/what-is-the-entreprecariat/) <https://silviolorusso.com/work/entreprecariat/> & <http://networkcultures.org/entreprecariat/>
Also consider:
* Brian Ogilvie <https://www.itcarlow.ie/research/researchers/meet-researchers-o-z/brian-ogilvie.htm>
-Personal objectives, motivations, what you want from this module on leadership.
### 2019_11_7 Module resources, slides and structures:
-Engagement & attitude to leadership before and after this module.3.How your learning will impact your leadership and management style and methods in the future.
1. [Entrepreneurial innovation](/entrepreneurial-innovation.html)
2. [Market validation](/market-validation.html)
3. [Intellectual property](/intellectual-property.html)
### 2019_11_21 The LEAN Canvas
* [lean-canvas-with-details.pdf](images/entrepreneurial-innovation/lean-canvas-with-details.pdf)
* [lean-canvas-with-details.svg](images/entrepreneurial-innovation/lean-canvas-with-details.svg)
* [lean-canvas-no-details.pdf](images/entrepreneurial-innovation/lean-canvas-no-details.pdf)
* [lean-canvas-no-details.svg](images/entrepreneurial-innovation/lean-canvas-no-details.svg)
Title: 10 step plan on starting your own business
Date: 09/2019
Template: slidy
Status: draft
<!--
pandoc resource_10_step_plan.md --from=Markdown --to=Slidy -o resource_10_step_plan.md.slidy.md
paste to head of new doc:
Title: 10 step plan on starting your own business
Date: 09/2019
Template: slidy
Status: published
-->
# 10 step plan to think about your own business
# outline
If you’re thinking of starting a business, this 10 step plan will help you from developing and researching your ideas, learning basic business start-up skills and expanding your potential with marketing and financial planning knowledge.
# Step 1: Test Your Business Idea
* Have I got the right business skills?
* Think about who will buy your product or service.
* What is the benefit to them and how much will they pay ?
# Step 2: What About Market Research?
* From the outset market research is essential in helping you to identify your target market and customers.
* It will also help you to identify your competitors and how to compete effectively.
* Research is also effective in assessing demand for a new product or service.
# Step 3: What are Your Business Requirements?
* Have you considered the best location for the business?
* Identify your basic equipment requirements and costs.