create a documentation site
the readme is nice, but it's getting too long and may be hard to parse for new users. having a more readable docs site may be better. this came out of the usability review (#11).
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build with mkdocs locally -
create rtfd branch to render on rtfd.org -
make the render work (fails for now) -
automatically link to the right build numbers in the docs -
make a splash page and simpler step-by-step instructions